Platform Intelligence

Allegro

Allegro ezimakethe zokuthengiselana ku-inthanethi zezifunda ezingu-1: i-Europe — i-GMV / isabelo / ukukhula / ukubekwa kusuka embikweni we-Top-5 wesifunda ng…

QAs a merchant, what do I need to care about?

Nine dimensions merchants should review before joining:

Merchant snapshot

I-marketplace yokuqala ePoland, inwebela eMpumalanga Ephakathi Yurophu (CEE), kufanelekile kubathengisi bamanani aphansi naphakathi abagxile emakethe yasePoland ne-CEE; amalungu e-Smart! + i-Allegro Pay + amakhabethe amaphasela (parcel lockers) akha umjikelezo ovalekile wokugcina amakhasimende, kodwa ukuncika emakethe eyodwa nokuhamba kancane kwamazwe ngamazwe kungobuthakathaka.

Entry requirements

I-akhawunti yebhizinisi ingajoyina isiteshi sasePoland neziteshi zamazwe ngamazwe (Czech Republic, Slovakia, Hungary, zaqala ngo-2023–24), kudingeka izimfanelo zenkampani, ulwazi lwemikhiqizo lusekela izilimi zendawo ezifana nesi-Polish/isiNgisi; kukhona umzila okhethekile wokuheha abathengisi bamazwe ngamazwe (kuhlanganiswa nabaseShayina) nezinsiza zokwenziwa kwasendaweni. Abathengisi abangabantu nabo bangavula i-akhawunti yomuntu siqu esiteshini sasePoland ukuze bathengise. Isithiyo sokuqala siphansi kune-Amazon (akukho ukuphoqelelwa kwegunya lebrendi), umgogodla uwukuqedela ukuhlolwa kokujoyina nezimfanelo zezigaba zenkundla; ama-akhawunti ebhizinisi amasha abhaliswa ngo-April 2026 angahlomula ohlelweni lokwamukela (inqubomgomo esemthethweni yokuheha abathengisi, ngokomthombo osemthethweni).

Fee structure

Ukukhokhiswa kugxile kwikhomishini yokuthengisa (sales commission, ibalwa ngezigaba, inkundla inikeza izinga nesibali sekhomishini), kukhona nezinketho zokubhalisa zama-akhawunti ebhizinisi, izimali ezikhethwayo zamaphromoshini/izikhangiso nezimali zensiza yezokuthutha, amanani ngqo ngokohlelo lwemali olusemthethweni (i-Fee and commission calculator ku-help.allegro.com); akukho zinombolo zekhomishini ezisemthethweni ezidaluliwe zazo zonke izigaba, ungacaphuni izilinganiso ezivela emithonjeni yesibili. Izindleko zokulethwa kwamahhala kwe-Smart! zithwalwa ngumthengisi nge-oda ngalinye noma zinqunywa yimithetho yenkundla — kusukela ngo-2026.3.2 abathengi be-Smart! abathenga okungaphezu kuka-PLN 49.90 bathola ukulethwa kwamahhala (help.allegro.com), isakhiwo sezindleko zokulethwa kwe-Smart! somthengisi siyashintsha ngenqubomgomo.

Getting traffic

Ukubusa okuphelele kwethrafikhi ePoland (GMV ≈ 1% we-GDP yasePoland), amalungu e-Smart! (izigidi eziyi-7.5) abopha ukuthenga okuphindwayo ngokulethwa kwamahhala, i-Allegro Pay (ngo-2024 yakhishwa imali engu-PLN 10.8B, cishe ngo-14% we-GMV) kanye namakhabethe e-One Box (APM angaphezu kuka-16K, kuhlanganiswa ne-DHL, amaphasela angu-41% nge-Q4) akha umjikelezo ovalekile wamalungu + ezimali + ezokuthutha; ithrafikhi yemvelo ithambekela ezimpahleni ezinentengo enhle, isilinganiso sokugcwaliseka esihle nokuthengiswayo okuhle. Uhlelo lwezikhangiso (Allegro Ads/amaphromoshini) ngumthombo omkhulu wethrafikhi eyengeziwe yabathengisi; iziteshi zamazwe ngamazwe (Czech Republic/Slovakia/Hungary) zisasezingeni lokutshalwa kwezimali, inani lokuthenga ngomthengi liphansi kakhulu kunasePoland.

Fulfilment & logistics

Inethiwekhi yamakhabethe amaphasela e-One Box ezisebenzelayo (APM angaphezu kuka-16K, kuhlanganiswa nokubambisana ne-DHL) iyimpahla eyigugu yokugcwaliseka, cishe ama-oda angu-41% nge-Q4 adlula emakhabetheni; ukulethwa kwamahhala kwe-Smart! kumboza yonke iPoland, kubeka izidingo zesikhathi nezindleko zokugcwaliseka kubathengisi. Abathengisi abawela imingcele bangakhetha izokuthutha ezisemthethweni zamazwe ngamazwe noma ukugcwalisa isitoko endaweni yokugcina phesheya; isikhathi namanani ngokohlelo lwezokuthutha olusemthethweni.

Payments & settlement

I-Allegro Pay inikeza abathengi ukuthenga manje ukukhokhe kamuva/isikweletu sokuthenga (ngo-2024 kwakhishwa u-PLN 10.8B, cishe ngo-14% we-GMV); abathengisi bakhokhelwa nge-PLN (iziteshi zamazwe ngamazwe zisekela izimali ezifana ne-EUR/CZK/HUF), umjikelezo wokukhokhelwa ngokomthombo osemthethweni; inkundla ibuyisela imali kubathengisi ngesikhwama se-Allegro/ukudluliswa kwebhange.

Compliance

Imakethe yasePoland idinga ukuthotyelwa kwe-VAT yendawo (i-VAT yasePoland engu-23%) nemithetho yokuvikela abathengi; i-OCCP yasePoland (ihhovisi lokuvikela abathengi nomncintiswano) ngo-2026.2 yenza ukuhlolwa kungazelelwe enkundleni (kuhlobene nengxabano yokushintsha umthuthi we-InPost), inkundla nabathengisi babhekene nokuqaphelwa kokulawulwa. Abathengisi abawela imingcele kudingeka bathobele i-VAT ye-EU (OSS noma ukubhaliswa kwasendaweni); imikhiqizo idinga ukuqinisekiswa kwe-EU okufana ne-CE. Amazwe e-CEE (Czech Republic/Slovakia/Hungary) kudingeka athobele imithetho ngayinye.

Key risks

1) Ukuncika emakethe eyodwa: iPoland inika u-96% we-GMV yeqembu, ukuhamba kwamazwe ngamazwe kuncane (i-GMV yamazwe ngamazwe ye-FY25 ngu-+2.2% kuphela), inani lokuthenga ngomthengi wamazwe ngamazwe liyingxenye encane nje yelasePoland; 2) izingxabano zezokuthutha nokulawulwa: isicelo sokulamula se-InPost esingu-€98.7M, ukuhlolwa kungazelelwe kwe-OCCP yasePoland ngo-2026.2; 3) i-Temu/Shein/AliExpress zingena ePoland nase-CEE (cishe ama-oda angu-19% awela imingcele ePoland futhi ayakhuphuka) zidonsela esigabeni samanani aphansi; 4) ukukhula kokuvuthwa kwemakethe yasePoland: ukukhula kwe-GMV kwehla kusuka ku-+9.6% ngo-2024 kuya ku-+9.1% ngo-2025.

Best-fit sellers

Kufanelekile: abathengisi bamanani aphansi naphakathi bezigaba zonke abagxile emakethe yasePoland ne-CEE (izinto ze-elektroniki, zasekhaya, izingubo, izingxenye zezimoto, izinto zokuqoqa njll.), abathengisi baseShayina/base-EU abanamandla okusebenza ngesi-Polish noma abafuna ukusebenzisa izinsiza zabathengisi bamazwe ngamazwe; i-ecosystem ye-Smart! ifanelekile kumamodeli wokuthenga okuphindwayo okwenzeka njalo, amanani aphansi ngomthengi ngobuningi. Akufanelekile: amabrendi agxile emakethe yezinga eliphezulu yaseNtshonalanga Yurophu, angenamandla okwenziwa kwasendaweni e-CEE, kanye nabathengisi abancane abangakwazi ukuthwala izindleko zokulethwa kwe-Smart!.

Sources

research/sections/eu_platforms.md 3.2.4; 各地区电商平台Top5深度研究报告.md 第3章; 各地区电商平台优劣势对比与深度分析报告.md 第4章; https://help.allegro.com/en/sell/a/how-is-the-sales-commission-calculated-lL5oW6EW7c2; https://help.allegro.com/en/sell/a/fee-and-commission-calculator-GRvxwV5qxig; https://help.allegro.com/en/sell/a/changes-to-allegro-smart-from-march-2-buyers-will-get-free-delivery-for-purchases-from-49-90-pln-aM87ron2Zix; https://www.chwang.com/news/203238909244; https://www.ecommercebridge.com/how-allegro-protects-its-market-from-asian-competition/

QI-Allegro ifinyelela ku-Top 5 ezifundeni ziphi, futhi ibekwe kanjani?

I-Allegro ivela ohlwini lwe-Top-5 lwezifunda ezingu-1: i-Europe.

Isabelo esiveziwe/okuqagelwe (0 / 1 amapulatifomu)Ubude bebha bukhombisa kuphela ukulandelana kwezinga — azikho izibalo zesabelo eziqhathanisekayo

Nweba: ithebula ledatha eligcwele ngesifunda (i-GMV / imali engenayo / isabelo / ukukhula / ukubekwa)

Isifunda	#	I-GMV / imali engenayo	Isabelo	Ukukhula	Ukubekwa
IYurophu	4	Iqembu le-GMV FY2025 PLN 69.2B (~€16B, +9.1%); imali engenayo ye-PLN 11.7B	I-#1 e-Poland (~1% ye-GDP yasePoland); Imakethe enkulu kunazo zonke yaseYurophu eyasungulwa endaweni kanye ne-#3 eYurophu	+9.1% GMV (FY25)	I-Allegro Smart! ubulungu + Allegro Khokha + amalokha amaphasela akho

QUkubekwa komncintiswano kuhluka kanjani ngesifunda?

IYurophu（#4）：I-Allegro Smart! ubulungu + Allegro Khokha + amalokha amaphasela akho

QLobu bufakazi buvelaphi?

Inombolo ngayinye ithathwe embikweni we-Top-5 nasekuHlolweni kwemithombo yaleso sifunda. Akukho ukuguqulwa kwezifunda noma izilinganiso ezintsha:

Isifunda

IYurophu

#4 · Iqembu le-GMV FY2025 PLN 69.2B (~€16B, +9.1%); imali engenayo ye-PLN 11.7B