Region Deep-Dive
ଦକ୍ଷିଣ କୋରିଆ
ଏହି ଅଞ୍ଚଳର ମୁଖ୍ୟ ଭାଷା: 한국어 · 日本語 · English · 中文 · Français
ସମ୍ପର୍କିତ ପ୍ଲାଟଫର୍ମ ପ୍ଲାଟଫର୍ମ ଇଣ୍ଟେଲିଜେନ୍ସ ଅଧୀନରେ ତାଲିକାଭୁକ୍ତ। ନିମ୍ନର ପ୍ରତ୍ୟେକ ଆଙ୍କ ବିସ୍ତାରିତ ଉତ୍ସ ପାଠରେ ଯାଞ୍ଚ କରାଯାଇପାରେ। ପ୍ଲାଟଫର୍ମ ଇଣ୍ଟେଲିଜେନ୍ସ.
Qଦକ୍ଷିଣ କୋରିଆ ଇକମର୍ସ ବଜାର କେତେ ବଡ଼, ଏବଂ ଏହା କିପରି ବଢ଼ୁଛି?
2024 ଅନଲାଇନ୍ ସପିଂ କାରବାର ₩242.3T (~$165.9B, +5.8%, ଏକ ରେକର୍ଡ); ମୋବାଇଲ୍ ଇ-କମର୍ସ ଅଂଶୀଦାର ଅତ୍ୟଧିକ ଉଚ୍ଚ (~80% +)
+5.8% (2024); ମୋବାଇଲ୍-ଲିଡ୍ |
ବିସ୍ତାର କରନ୍ତୁ: ମୂଳ ବିଶ୍ୱବ୍ୟାପୀ-ରିପୋର୍ଟ ବିଭାଗ (ଦେଶ/ଉପ-ବଜାର ବିବରଣୀ ଓ ଉତ୍ସ)
5.2 Japan & South Korea
Japan: - 2024 B2C ecommerce about ¥26.1 trillion (+5.1%) (METI survey); ecommerce penetration only about 9.78% — the lowest among major markets, with ample room to grow. - Source: https://www.meti.go.jp/english/press/2025/0826_003.html ; https://en.jasec.or.jp/single-post/expansion-of-japan-s-e-commerce-market-size - Platforms: Amazon Japan, Rakuten, Yahoo! Shopping as the big three; Mercari (C2C) and ZOZOTOWN (fashion) as vertical leaders.
South Korea: - 2024 online-shopping transaction value ₩242.3 trillion (about $165.9B, +5.8%, a record); mobile ecommerce share is extremely high (~80%+). - Source: https://en.yna.co.kr/view/AEN20250204001900320 - Platforms: Coupang and Naver are in a "death match" (both set records in 2024); AliExpress and Temu combined sales in Korea are approaching ₩4 trillion. - Source: https://www.kedglobal.com/us/e-commerce/newsView/ked202501210003 ; https://www.56ok.com/topic/detail-593930-temu-aliexpress-hit-3b-in-south-korea-rival-local-ecommerce.html
Qଦକ୍ଷିଣ କୋରିଆରେ ଟପ୍ 5 ଇକମର୍ସ ପ୍ଲାଟଫର୍ମ କେଉଁଗୁଡ଼ିକ, ଏବଂ ସେମାନଙ୍କ ର୍ୟାଙ୍କ କ’ଣ?
Coupang - ଏକ 'ମୃତ୍ୟୁ ମ୍ୟାଚ୍'ରେ Naver ଦ୍ୱିପାକ୍ଷିକ; Shinsegae × Alibaba JV (AliExpress + Gmarket) ହେଉଛି ତୃତୀୟ ପୋଲ; 11Street ହେଉଛି ଭେଟେରାନ୍ ଖୋଲା ବଜାର; ନୂତନ ସଂସ୍ଥାଗୁଡ଼ିକରେ Temu #1 ହେଉଛି #5; Kakao ବାଣିଜ୍ୟ ଏକ ନିକଟ ତାଲିକା ପ୍ରାର୍ଥୀ |
ବିସ୍ତାର କରନ୍ତୁ: ମୂଳ ଟପ୍-5 ରିପୋର୍ଟ ବିଭାଗ (GMV / ରାଜସ୍ୱ / ବ୍ୟବହାରକାରୀ / ପଜିସନିଂ ସାରଣୀ)
5.2 South Korea
Ranking basis: Coupang by official revenue; Naver by group revenue + transaction standing; ranks 3–5 by users/new installs and strategic standing (no official GMV).
| Rank | Platform | Company | Key data | Positioning & strengths |
|---|---|---|---|---|
| 1 | Coupang | Coupang Inc | 2025 net revenue $34.5B (a record, about ₩49T); 2024 $30.9B (+24%); Q4'25 profit −97% (data-breach event) | 1P retail+Rocket Delivery next-day+Rocket Growth seller services; strong in fresh/grocery; about 32 million MAU |
| 2 | Naver Shopping | Naver Corp | 2025 group revenue ₩12T+ (about $9.1B, a record); ecommerce revenue share first exceeded 30% | Search+shopping aggregation (open market); Naver Pay; AI shopping; "death match" with Coupang for Korea #1 |
| 3 | AliExpress Korea + Gmarket | Alibaba International + Shinsegae JV | JV launched October 2025 (conditional KFTC approval in September); Gmarket rebooted with Alibaba AI/network | Cross-border low price (AliExpress) + local open market (Gmarket); "three Chinese dragons" applying pressure |
| 4 | 11Street | SK Square | Users growing fast (2025); no GMV disclosure ⚠️ | Veteran Korean open market (general merchandise) |
| 5 | Temu | PDD Holdings | Dec 2025 #1 in new app installs; MAU climbing fast; no official data ⚠️ | Ultra-low-price cross-border; local logistics/seller footprint |
| Near-list | Kakao Commerce | Kakao Corp | KakaoTalk shopping ecosystem | Alternative #5 candidate |
⚠️ Definition and conflict notes: Coupang 2024 growth +24% (USD, official) vs +29% (KRW, Chinese media); "Korea ecommerce $1.38T" (a Chinese restatement of Statista) is a methodology mismatch and has been excluded; 11Street/Temu have no official GMV.
Sources (selected): Coupang FY25 — https://www.upi.com/Top_News/World-News/2026/02/27/Coupang-posts-record-sales-Q4-profit-tumbles-97/3151772239820/ ; Naver — https://www.digitaltoday.co.kr/en/view/48297/naver-commerce-revenue-share-and-user-growth-drivers ; Coupang-Naver death match — https://www.kedglobal.com/e-commerce/newsView/ked202501210003 ; Shinsegae-Alibaba JV — https://www.reuters.com/sustainability/boards-policy-regulation/south-korea-conditionally-approves-aliexpress-shinsegae-unit-joint-venture-2025-09-18/ ; Statistics Korea — https://en.yna.co.kr/view/AEN20250204001900320
Qକ’ଣ ଦେଖିବାଯୋଗ୍ୟ?
- Shinsegae × Alibaba JV ଅକ୍ଟୋବର 2025 ଆରମ୍ଭ କଲା (ସର୍ତ୍ତମୂଳକ KFTC ଅନୁମୋଦନ); Alibaba AI / ନେଟୱର୍କ ସହିତ Gmarket ପୁନ art ଆରମ୍ଭ ହେଉଛି |
- Coupang Q4'25 ଲାଭ −97% (ତଥ୍ୟ ଭଙ୍ଗ ଘଟଣା); କୋରିଆ #1 ପାଇଁ Naver ସହିତ ବ୍ୟାଟିଂ କରୁଛି |
- AliExpress ଏବଂ Temu ମିଳିତ କୋରିଆ ବିକ୍ରୟ ₩4T ନିକଟକୁ ଆସୁଛି |
- 'କୋରିଆ ଇ-କମର୍ସ $1.38T' ଏକ ପଦ୍ଧତିଗତ ମେଳ ଖାଉ ନାହିଁ ଏବଂ ଏହାକୁ ବାଦ ଦିଆଯାଇଛି; 11Street / Temu ର କ official ଣସି ଅଫିସିଆଲ୍ GMV ନାହିଁ |
Qମୁଖ୍ୟ ଅନ୍ତର୍ଦୃଷ୍ଟି କ’ଣ?
- Coupang (1P ଲଜିଷ୍ଟିକ୍ସ) ବନାମ Naver (ଖୋଲା ଏକୀକରଣ): ଏକ 'ମୃତ୍ୟୁ ମ୍ୟାଚ୍'ରେ ଦୁଇଟି ମଡେଲ୍ |
- ଚାଇନିଜ୍ ପ୍ଲାଟଫର୍ମଗୁଡିକ (AliExpress / Temu) ମିଳିତ କୋରିଆ ବିକ୍ରୟ ₩4T ନିକଟକୁ ଆସୁଛି |
- ଉପଯୋଗକର୍ତ୍ତା / ନୂତନ ସଂସ୍ଥାପନ ଏବଂ ରଣନୀତିକ ସ୍ଥିତି (କ official ଣସି ଅଫିସିଆଲ୍ GMV ନାହିଁ) ଦ୍ୱାରା 3-5 ର୍ୟାଙ୍କ୍ ଅର୍ଡର ହୋଇଛି |
Qଏହି ପ୍ରମାଣ କେଉଁଠାରୁ ଆସେ?
ଏହି ଅଞ୍ଚଳ ପାଇଁ ମୂଳ ଗବେଷଣା ଦଲିଲ (ସମ୍ପୂର୍ଣ୍ଣ ଉତ୍ସ URL ସହିତ):