Douyin Ecommerce

Nine dimensions merchants should review before joining:

Merchant snapshot

Dabara adabara maka ndị nwere ike ọdịnaya/live, ngwaahịa dabara adabara ịzụrụ n'ihi mmetụta (ịchọ mma/uwe/nri): ọnụ ụzọ trafik kachasị ukwuu mana mgbasa ozi dị ọnụ, ọnụego nloghachi dị elu, ịkpata uru siri ike.

Entry requirements

Ịbanye Douyin Shop (抖店) chọrọ akwụkwọ ikike azụmahịa ụlọ ọrụ/onwe na ikike ụdị, ụfọdụ ụdị na-emeghe ụlọ ahịa onye ọ bụla (dịka gọọmentị si dị), ego nchekwa dịka ụdị, usoro n'ịntanetị, nyocha ngwa ngwa; ndị na-ere ere mba ofesi nwere ike ịbanye site na ọwa Douyin cross-border. Ọdịdị ọdịnaya na otu live bụ ọnụ ụzọ ezoro ezo — obere ndị na-eme ihe nkiri na-enye ihe dịka 85% GMV ịre ahịa, ndị na-enweghị ike ọdịnaya na-esiri ike ịmalite.

Fee structure

Ụgwọ ọrụ teknụzụ ikpo okwu dịka ụdị (ọtụtụ ụdị 1%–5%, dịka tebụl ego ọrụ gọọmentị si dị): ihe ụlọ kwa ụbọchị na ngwa kichin site na January 2025 enweghị commission [Sina Finance], ihe eji eme ihe na ụdị adịghị ọkọlọtọ site na March 2025 rịrị elu ruo 5% [NetEase]; ụgwọ kachasị ukwuu bụ mgbasa ozi — 巨量千川 bidding + nkewa commission ndị na-eme ihe nkiri; 2025 nkwado ikpo okwu karịrị ¥19 ijeri [Xinbao], mana ụgwọ trafik ndị na-ere ere ka dị elu.

Getting traffic

Nkwado algọridim bụ isi: ọdịnaya video dị mkpụmkpụ/live na-ebute, okirikiri “ịchọpụta → ịzụta” kacha nso, MAU nde 907 (2025.10 nke mbụ n'ime ngwa niile); shelf (Douyin Mall) na-emezu ọchụchọ na imeghachi azụmaahịa; ọwa trafik na-akwụ ụgwọ bụ 巨量千川; 2025 ikpo okwu kwalitere ụlọ ahịa live (店播) iji belata ịdabere na nnukwu ndị na-eme ihe nkiri. Òkè GMV live ihe dịka 28% nọ n'ọkwa mbụ ụlọ ọrụ.

Fulfilment & logistics

Ọtụtụ ndị na-ere ere na-eziga n'onwe ha (enwere ike jikọọ ụlọ nkwakọba ihe nke atọ dịka Cainiao), ikpo okwu na-enyocha oge izipu; nhazi ngwaahịa nloghachi bụ ihe mgbu — SF Express 2025 hapụrụ azụmaahịa nloghachi Douyin, ụgwọ lọjistik nloghachi dị n'aka onye na-ere ere; enwere ike ịzụ inshọransị mbugharị.

Payments & settlement

Douyin Pay + Alipay/WeChat, nchikota RMB; a na-akwụ ụgwọ ngwaahịa dịka oge akaụntụ mgbe nkwenye ịnata gasịrị (dịka iwu ikpo okwu); na-akwado ịkwụ ụgwọ kredit dịka installments.

Compliance

Chọrọ akwụkwọ ikike azụmahịa, ikike ụdị na ikike brand; ịchịkwa ịre ahịa live na-esi ike (ịchịkwa ịre ahịa script mere ka ngalaba ahụ nwee nsogbu, Kuaishou ewepụla azụmaahịa ecommerce maka ịchịkwa, ụlọ ọrụ ahụ nwekwara nsogbu); chọrọ ịgbaso iwu mgbasa ozi (ntaramahụhụ ikwupụta gabigara ókè/ụgha); nri wdg chọrọ ikike ịzụ ahịa.

Key risks

1) Ọnụego nloghachi live dị oke elu, “ịkpọ ọkụ ego wee nweta ọtụtụ nloghachi”, idei nloghachi na-eri uru ndị na-ere ere; 2) ụgwọ trafik dị elu, nnukwu ndị na-eme ihe nkiri na-achịkọta trafik (obere ndị na-ere ere Double 11 iwu kwa ụbọchị 200→20); 3) ikpo okwu “na-ewepụ mmiri” na-ewepụ GMV akpụkpọ ụkwụ, ọganihu shelf na-ada, uru trafik ruru elu, mgbasa ozi na GMV na-ada nwayọọ; 4) ịchịkwa live na-esi ike + asọmpi ọnụ ala Pinduoduo/Taobao 100 Billion Subsidies na-ebelata uru ọnụahịa ngalaba ọdịnaya.

Best-fit sellers

Dabara adabara kachasị maka ndị nwere ike ọdịnaya/live, ngwaahịa nwere mmetụta anya siri ike, dabara adabara ịzụrụ n'ihi mmetụta (ịchọ mma, uwe, nri, ihe kwa ụbọchị); adabaghị maka ndị na-enweghị ike ọdịnaya, ndị na-ere ngwaahịa ọkọlọtọ dabere na ọchụchọ (ụgwọ trafik na-enweghị ike ịkwụ, ịkpata uru siri ike).

Sources

research/sections/cn_platforms.md §4.2.4; research/China_ecommerce_top5_research.md §2#4; https://finance.sina.cn/2025-01-01/detail-inecmstc1150069.d.html; https://m.163.com/dy/article/KIEIHFKN053144S4.html; https://imgs-b2b.100ec.cn/detail--6655308.html; https://www.3elife.net/Art/internet/202512/24/105830.html; https://www.hkej.com/instantnews/china/article/4203684

Douyin Ecommerce pụtara na ndepụta Top-5 nke mpaghara 1: China.

• Chaina（#4）：Onye ọsụ ụzọ nke ọdịnaya/ecommerce ecommerce livestream ('ecommerce mmasị zuru oke'); Livestream GMV òkè ~28% (n'ihu Taobao Live)

Ọnụọgụ ọ bụla sitere n’akụkọ Top-5 na nyocha isi mmalite nke mpaghara ahụ. Enweghị ntụgharị n’ofe mpaghara ma ọ bụ atụmatụ ọhụrụ: