Mercado Libre

Nine dimensions merchants should review before joining:

Merchant snapshot

Babban jagora na Latin Amurka (FY2025 GMV kusan US$65B, yana rufe ƙasashe 18), ya dace da alamu da masu siyarwa na masana'anta waɗanda Brazil/Mexico su ne manyan kasuwannin su; yanayi yana da cikakke amma kuɗaɗen gaba ɗaya suna da girma, jayayya tana ci gaba.

Entry requirements

Yana rufe ƙasashe 18 ciki har da Brazil, Mexico, Argentina, shine kaɗai a Latin Amurka dandali da ke bayyana GMV/kuɗin shiga gaba ɗaya; shagon gida na buƙatar asalin kamfani na gida (CNPJ na Brazil, RFC na Mexico, CUIT na Argentina da sauransu), masu siyarwa na ketare iyaka za su iya shiga ta Mercado Libre Global Selling (shirin ketare iyaka), yin aiki da asalin China + ɗakin ajiya na ƙasashen waje ko aikawa da kansa (shafin farashi na hukuma: global-selling.mercadolibre.com/landing/pricing); babu kuɗin wata guda ɗaya (bisa manufofin hukuma), tsarin shiga yana kan layi; an ba da shawarar zaɓar babban shafi ɗaya da farko (Brazil tana da kusan 15.3% na zirga-zirga tana kan gaba) sannan a faɗaɗa.

Fee structure

Ana karɓar kashi bisa shafi/nau'in/tsarin sanya kaya (Classic vs Premium), ainihin bisa bisa da jadawalin kuɗaɗen hukuma (https://global-selling.mercadolibre.com/landing/pricing); jayayyar masu siyarwa na Argentina ta nuna kuɗaɗen gaba ɗaya (kashi + kuɗin kuɗi) ana zargin sun wuce 20% (sohu), babban kuɗin lamuni na Mercado Pago ya jawo zanga-zanga a gaban hedkwatar Argentina da ƙarar laifi (La Nacion); kuɗin cika umarni na Mercado Envios (Full na ɗakin ajiya na hukuma vs Flex na aikawa da kansa) ana karɓa daban; talla (Mercado Ads) bisa gasa; a 2025 an taɓa ƙaddamar da manufofin rage kuɗaɗe (rage kashi gaba ɗaya, fa'ida ga ɗakin ajiya na hukuma da kayayyakin matsakaicin nauyi, NetEase ya sake faɗi).

Getting traffic

Brazil ita ce ta farko a zirga-zirga (kusan kaso 15.3%, 2025); tsarin zirga-zirgar halitta shine bincike + nau'ikan + shawarwarin algorithm; tsarin talla na Mercado Ads (kayayyakin da aka tallafa, tallan nuni) ya balaga, ɗaya daga cikin ginshiƙan samun kuɗi na dandali; ɗaure masu amfani da biyan kuɗi/lamuni/BNPL na Mercado Pago yana kafa jujjuyawar sake siyayya (Q4'25 kuɗin shiga +45% fintech ne yafi motsa shi); a lura zirga-zirgar Mexico Temu ya wuce (Temu Q2'25 ya kai 15.9% na e-commerce na Mexico), zirga-zirgar yanki ba ta zama ta farko a ko'ina ba.

Fulfilment & logistics

Jigilar kansa ta Mercado Envios: nau'i biyu — Full (ɗakin ajiya na hukuma, irin FBA, bayan shigar da kaya dandali ya cika umarni) da Flex/Coordinado (mai siyarwa ya aiko da kansa + ƙarfin dandali); shirin saka hannun jari na Brazil US$5.8B, ƙara ma'aikata 14,000 (2025) don faɗaɗa jigila da kuɗi; Brazil Q4'25 adadin kayayyaki +45% (jigilar kansa ce ke motsa shi); masu siyarwa na ketare iyaka za su iya haɗa ɗakin ajiya na ƙasashen waje ko ɗakin ajiya na hukuma na dandali (Full), saurin bisa shirin jigila.

Payments & settlement

Mercado Pago shine injin biyan kuɗi da fintech na dandali (karɓar kuɗi, kashi-kashi, lamuni, BNPL, yana dace da Pix); biyan kuɗi na nan take na Pix na Brazil a 2025 ma'amaloli biliyan 79.8/R$35.36 tiriliyan, shine kayan aikin ƙasa na fintech da BNPL na dandali; masu siyarwa ana sulhunta su da kuɗin gida na kowane shafi (BRL/MXN/ARS da sauransu), shirin ketare iyaka (Global Selling) za a iya sulhunta da dolar Amurka, tsawon lokacin biyan kuɗi bisa yarjejeniyar hukuma.

Compliance

Shagon gida na buƙatar asalin kamfani na gida + rajistar haraji da biyan harajin gida (harajin juyawa kamar ICMS na Brazil); masu siyarwa na ketare iyaka suna bi ta hanyar bin ka'ida na Global Selling, ana buƙatar kula da bambancin harajin shigo da kaya da harajin juyawa na kowace ƙasa — bayan ƙarfafa harajin shigo da kaya na Brazil tsarin kayayyakin ketare iyaka ya sha wahala, 29% na mabukacin Brazil sun bar siyayyar ƙasashen waje saboda harajin shigo da kaya; Argentina matsin ƙa'ida da ra'ayin jama'a kan kuɗin lamuni da kuɗaɗe suna ƙaruwa (rikicin kuɗaɗe, zanga-zangar kuɗin lamuni); takaddun shaida na samfura na kowane shafi (ANATEL/INMETRO na Brazil da sauransu) ana aiwatar da su bisa nau'in.

Key risks

1) Rikicin kuɗaɗe da haɗarin ƙa'ida: kuɗaɗen gaba ɗaya na Argentina ana zargin sun wuce 20% ya jawo zanga-zangar jama'a, babban kuɗin lamuni na Mercado Pago ya jawo zanga-zanga a gaban hedkwatar/ƙarar laifi; 2) matsin rabon riba: manazarta sun nuna rabon ribar aiki ya matsa zuwa kusan 6.9% (ƙididdigar simplywall.st), JPMorgan ya nuna ƙarin kuɗi da matsin gasa; 3) yaƙi a layukan biyar: Amazon, Shopee, TikTok Shop, Temu, Shein duk suna matsawa Brazil/Mexico lokaci ɗaya; 4) a kasuwanni kamar Mexico zirga-zirga Temu ya wuce, babban fa'idar yanki ba ta kasance a ko'ina ba.

Best-fit sellers

Ya fi dacewa da: alamu da masu siyarwa na masana'anta waɗanda Brazil/Mexico su ne manyan kasuwannin su, musamman kayayyaki na matsakaici-manyan ƙimar ciniki waɗanda suke buƙatar kashi-kashi/BNPL na Mercado Pago don ƙara ƙimar ciniki (3C, kayan lantarki na gida, fashion, kayan gida), da masu siyarwa masu ƙwarewar cika umarni ta ɗakin ajiya na gida (Full); bai dace da: ƙanana masu siyarwa waɗanda kawai suke son aikawa kai tsaye na ketare iyaka mai sauƙi ba, marasa saka hannun jari na gida, da kuma white-label masu ƙarancin riba masu kula da babban kuɗaɗe.

Sources

research/sections/latam_platforms.md 10.1/10.2.1; research/research_top5_ecommerce_latam_mea.md; research/latin_america_ecommerce_research_findings.md; 各地区电商平台Top5深度研究报告.md 第9章; https://news.mercadolibre.com/en/financial-results-fourth-quarter-2025; https://global-selling.mercadolibre.com/landing/pricing; https://www.sohu.com/a/918130110_120020221; https://www.lanacion.com.ar/politica/protesta-en-la-sede-central-de-mercado-libre-por-las-tasas-de-interes-que-cobra-en-sus-prestamos-nid18082026/; https://simplywall.st/stocks/us/retail/nasdaq-meli/mercadolibre/news/mercadolibre-meli-margin-compression-to-69-tests-premium-gro; https://mexicobusiness.news/ecommerce/news/temu-captures-159-mexicos-e-commerce-2q25; https://hk.investing.com/news/stock-market-news/article-878209; https://m.163.com/dy/article/KS1F21LK05118A6A.html?spss=adap_pc

Mercado Libre ya bayyana a jerin Top-5 na yankuna 1: Latin Amurka.

• Latin Amurka（#1）：Mercado Pago fintech synergy; nasu dabaru

Kowane adadi an ɗauke shi daga rahoton Top-5 da binciken majiyoyi na waccan yanki. Babu canji tsakanin yankuna ko sabbin kimar: