Magazine Luiza (Magalu)

Nine dimensions merchants should review before joining:

Merchant snapshot

Mafi girman dillalin lantarki/kayan gida na duk hanyoyin a Brazil, ya dace da masu siyarwa na alama masu ƙwarewar sarrafa gida, masu dogaro da siyayya ta kashi-kashi; a lokacin ƙaranciyar e-commerce zirga-zirga tana da iyaka, haɗin gwiwar Amazon sabon canji ne.

Entry requirements

Asalin kamfani na gida na Brazil (CNPJ) yana shiga Magalu Marketplace (tsarin shagon gida), masu siyarwa na China galibi suna shiga ta masu sabis na gida/hanyar haɗin gwiwa; ana buƙatar ɗakin ajiya na gida na Brazil ko albarkatun jigila waɗanda za su iya isar da duk Brazil, bayanan kaya yafi Portuguese; e-commerce na dandali yana cikin matakin ƙaranciya na son rai/rage fifiko (Q4'25 shaguna suna daidaita raunin e-commerce), tallafin zirga-zirga na sabbin masu siyarwa yana da iyaka, bisa manufofin ɗaukar masu siyarwa na hukuma.

Fee structure

Ƙarfafa sabbin masu siyarwa: a 2025 an ƙaddamar da rangwamen rabin kashi, kuɗin marketplace ya ragu zuwa 9.9% (sanarwar IR na hukuma ta Magalu: ri.magazineluiza.com.br, ta hanyar chwang/glosellers/ennews); kashi na nau'ikan na yau da kullun bisa bisa da jadawalin kuɗaɗen hukuma; kayan aikin kuɗi na MagaluPay (kashi-kashi/BNPL) suna fuskantar ɓangaren mabukaci, kuɗin biyan ɓangaren mai siyarwa bisa yarjejeniya; cika umarni za a iya aikawa da kansa ko amfani da jigilar haɗin gwiwa (ciki har da haɗin jigila da Amazon).

Getting traffic

Zirga-zirgar duk hanyoyin: mafi girman cibiyar sadarwar duk hanyoyin a Brazil (shaguna + DC na babban rufewa) + e-commerce + yanayi (kuɗi/talla/jigila suna buɗe ga ɓangare na uku); tallan cikin dandali/retail media yana kan farawa, retail media na AI shine jigon samun kuɗi na 2025–26 (eMarketer); ƙaranciyar e-commerce na son rai ya sa zirga-zirga da ƙaruwar dandali su kasance masu iyaka, yafi dogaro da shagunan ƙasa, membobin (Magalu Club) da ƙarin da haɗin gwiwar Amazon ke kawo (ƙara a 2026).

Fulfilment & logistics

Mafi girman cibiyar sadarwar cika umarni na duk hanyoyin a Brazil (shaguna + cibiyoyin isarwa na babban rufewa, huge capillarity); a Oktoba 2025 ya cimma haɗin gwiwar dabarun siyarwa da jigila da Amazon (amfani da ajiya da isarwa da zirga-zirga na Amazon, NeoFeed), ƙara a 2026; a lokacin ƙaranciyar e-commerce albarkatun cika umarni suna karkata zuwa shaguna da haɗin gwiwar Amazon; masu siyarwa na ɓangare na uku za su iya aikawa da kansa ko shigar da kaya ɗakin ajiya na dandali, saurin bisa shirin jigila.

Payments & settlement

Fintech na MagaluPay (lamuni, kashi-kashi na parcelamento, BNPL) yana dace da al'adar siyayya ta babban kashi-kashi na Brazil; mabukaci za su iya biya da Pix (biyan kuɗi na nan take na Brazil 2025 ma'amaloli biliyan 79.8/R$35.36 tiriliyan); masu siyarwa ana sulhunta su da BRL, tsawon lokacin biyan kuɗi bisa yarjejeniyar dandali; yanayin babban kuɗin lamuni kai tsaye yana matsa siyayya ta kiredit (sente o peso dos juros).

Compliance

Bin ka'idar haraji na gida na Brazil (CNPJ, ICMS/ICMS-ST, PIS/COFINS da sauran harajin juyawa); kayayyakin shigo da kaya na buƙatar sarrafa harajin kwastam da ƙuntatawar US$50 na ƙananan kyauta (bayan ƙarfafa dandamalin ketare iyaka sun rasa ƙarfi); kayan lantarki na gida/lantarki na buƙatar takaddun shaida na tilas na ANATEL/INMETRO da sauransu; sanya kaya ta haɗin gwiwar hanyoyin da yawa na Amazon na buƙatar bin ƙa'idodin dandamali biyu da buƙatun daidaiton farashi.

Key risks

1) Ƙaranciyar e-commerce na son rai/rage fifiko, zirga-zirga da ƙaruwar GMV na dandali suna da iyaka, ganuwar masu siyarwa na 3P tana da iyaka; 2) babban kuɗin lamuni yana matsa siyayya ta kashi-kashi (zagayowar kuɗin lamuni na Brazil), ƙarfin siyayya na abokan ciniki na kiredit yana raguwa; 3) Q4'25 riba -10.5% YoY, ya sanar barin yaƙin farashi, ƙarfin gasar farashi yana raguwa, yana fuskantar tsotsar zirga-zirga ta MELI/Shopee; 4) haɗin gwiwar Amazon yana da haɗarin ciyar da damisa (abin kimantawa), kuma ribar kansa tana ƙarƙashin matsin (FY2025 kuɗin shiga R$27.2B, ma'auni yana jiran dubawa ⚠️).

Best-fit sellers

Ya fi dacewa da: alamu da masu siyarwa masu asalin/ajiya da isarwa na gida a Brazil, masu yin nau'ikan lantarki, kayan lantarki na gida, kayan gida, kayan ɗaki, musamman kayayyaki na matsakaici-manyan ƙimar ciniki waɗanda suke dogaro da kashi-kashi (parcelamento) don ƙara ƙimar ciniki; bai dace da: sabbin masu siyarwa na ketare iyaka marasa ƙwarewar sarrafa gida na Brazil ba, masu dogaro da zirga-zirgar dandali, da kuma nau'ikan ƙarancin riba masu kula da farashi (dandali ya riga ya bar yaƙin farashi).

Sources

research/sections/latam_platforms.md 10.1/10.2.4; research/research_top5_ecommerce_latam_mea.md; 各地区电商平台Top5深度研究报告.md 第9章; research/latin_america_ecommerce_research_findings.md; https://ri.magazineluiza.com.br/Download.aspx?Arquivo=ElHuSLTvFIoze5CWkZMWpQ==; https://www.chwang.com/news/202864797284; https://glosellers.com/newsflash/62706.html; https://neofeed.com.br/negocios/uniao-de-gigantes-magalu-e-amazon-viram-parceiras-nas-vendas-e-na-logistica/; https://www.marketscreener.com/news/magazine-luiza-s-a-earnings-document-ce7e5fd2dc89f121; https://neofeed.com.br/negocios/magalu-preserva-margem-cresce-vendas-nas-lojas-fisicas-e-sente-o-peso-dos-juros/zh/; https://brazilstockguide.com/uncategorized-en/magazine-luiza-4q25-results/

Magazine Luiza (Magalu) ya bayyana a jerin Top-5 na yankuna 1: Latin Amurka.

• Latin Amurka（#4）：Babban dillalin tashar omnichannel na Brazil; Magalu Biyan kuɗi; ecommerce yana raguwa da gangan, shagunan suna ɗaukar aiki

Kowane adadi an ɗauke shi daga rahoton Top-5 da binciken majiyoyi na waccan yanki. Babu canji tsakanin yankuna ko sabbin kimar: