Kuaishou Ecommerce

Nine dimensions merchants should review before joining:

Merchant snapshot

Ya dace da masu kasuwanci na kayayyakin gona/white-label/kayan amfani na ƙananan birane: e-commerce na amana + Kuai Fenziao suna da ƙarancin kuɗin ƙara siyarwa, kuɗaɗen a bayyane amma ƙaruwa ta yi kasala, suna dogaro da manyan masu watsa shirye-shirye.

Entry requirements

Shiga Kuaishou Store na buƙatar lasisin kasuwanci na kamfani/mai sana'a da cancantar nau'in, ana biyan jingina bisa nau'in, tsarin kan layi; wasu nau'ikan suna buɗe shagon mutum (bisa hukuma); hanyoyin ketare iyaka na masu kasuwanci na ƙasashen waje suna da iyaka. A ƙarƙashin tsarin Kuai Fenziao (ƙungiyar rarraba) mai kasuwanci zai iya saita kuɗin talla na masu tasiri don haɗuwa da rarraba masu tasiri, wannan ita ce babbar hanyar ƙara siyarwa. Harshen yafi Sinanci.

Fee structure

Ana karɓar kuɗin sabis na fasaha bisa nau'in (mafi yawan nau'ikan kusan 1%, bisa ƙa'idodin sulhu na hukuma na Kuaishou Store) [Chinaz]; a ƙarƙashin tsarin Kuai Fenziao mai kasuwanci yana ɗaukar rabon kashi na mai talla + kuɗin sabis na dandali (ƙa'idodin sulhu sun bayyana yadda ake lissafin kashi na mai talla); talla shine saka talla na biyan kuɗi na Cilijinniu (Cili Engine); dandali ya taɓa soke rage kuɗin sabis na talla na ɗan lokaci [Ebangdongli]. Ainihin kuɗaɗe bisa ƙa'idodin sulhu na hukuma.

Getting traffic

Rarraba abun ciki na raye-raye + gajerun bidiyo, tattalin arzikin Laotie/e-commerce na amana yana da ɗaurewa mai ƙarfi; cibiyar sadarwar rarraba masu tasiri na Kuai Fenziao tana motsa ƙara siyarwa ta rarraba; saka talla na biyan kuɗi na Cilijinniu; raye-rayen kayayyakin gona da yanayin masana'antu suna da tallafin dandali; masu amfani na ƙananan birane suna da sake siyayya mai ƙarfi. Shi kaɗai ne a cikin manyan biyar ya bayyana GMV na e-commerce a hukumance (FY2025 ~1.6 tiriliyan).

Fulfilment & logistics

Mai kasuwanci ne yake aikawa da kansa (dandali yana duba saurin aikawa da hanyar jigila); kayayyakin gona ana aikawa kai tsaye daga inda aka noma; babu ɗakin ajiya da isarwa na kansa, ana iya haɗa ɗakunan ajiya na ɓangare na uku kamar Cainiao; kuɗin cika umarni mai kasuwanci ne ke ɗauka.

Payments & settlement

WeChat Pay/Alipay/Kuaishou Pay, sulhu da Yuan; ana sulhunta kuɗin kaya bisa tsawon asusu bayan tabbatar da karɓar kaya (bisa ƙa'idodin dandali).

Compliance

Ana buƙatar lasisin kasuwanci da cancantar nau'in; abinci/kayayyakin gona na buƙatar lasisin aiki masu alaƙa; ƙa'idar tallace-tallace ta raye-raye tana ƙara tsananta — dandali ya riga ya raba aikin e-commerce kuma ya gyara tallan rubutun labari don maido da amana; e-commerce na cikin gida yana biyan haraji.

Key risks

(1) Ƙaruwar masu amfani da GMV ta yi kasala — a 2025 shi kaɗai ne a cikin manyan dandamali biyar na abun ciki DAU ya faɗi, GMV na e-commerce ya bar ƙaruwar girma, ƙaruwar talla ta rage; (2) dogaro kan manyan masu watsa shirye-shirye (618 har yanzu ba zai iya ba tare da Xinba ba), jita-jitar masu watsa shirye-shirye (Xinba ya fita / rahoton bincike) na shafar tushen e-commerce na amana; (3) ƙananan birane suna fuskantar matsin Pinduoduo/Douyin daga bangarori biyu; (4) bayan sakamakon farashin hannun jari ya faɗi fiye da 13% a rana ɗaya, cibiyoyi da yawa sun rage ƙimar manufa.

Best-fit sellers

Ya fi dacewa da masu kasuwanci na ƙananan birane kamar kayayyakin gona, kayan amfani na white-label, samarwa kai tsaye daga masana'anta, musamman waɗanda suke da albarkatun masu tasiri na Kuaishou ko suke son yin Kuai Fenziao; bai dace da alamu masu babban ƙimar ciniki da masu kasuwanci masu nufin manyan birane na laya ta farko ba (tsarin masu amfani da yanayin abun ciki ba su dace ba).

Sources

research/sections/cn_platforms.md §4.2.5; research/China_ecommerce_top5_research.md §2#5; https://www.chinaz.com/2022/0913/1445422.shtml; https://www.yilantop.com/news/20658; https://zhengguannews.cn/zghnews/377712.html; https://m.jiemian.com/article/14746330.html; https://www.donews.com/article/detail/7430/90709.html

Kuaishou Ecommerce ya bayyana a jerin Top-5 na yankuna 1: China.

• Sin（#5）：Kasuwancin e-commerce na Livestream + ƙananan kasuwanni ('dogara ecommerce'); kayayyakin noma / fari-lakabin; Tsarin rarraba Kuaishou

Kowane adadi an ɗauke shi daga rahoton Top-5 da binciken majiyoyi na waccan yanki. Babu canji tsakanin yankuna ko sabbin kimar: