Kakao Commerce

Nine dimensions merchants should review before joining:

Merchant snapshot

Yanayin siyayya na KakaoTalk (Gift na kyauta + Talk Deal + ƙofar siyayya), kusan miliyan 50 na masu amfani na IM na ƙasa tare da rarraba zamantakewa + zagayen KakaoPay, ya dace da alamu na kyauta/tallan zamantakewa; ba dandalin titin kaya ba, ƙaruwar e-commerce tana raguwa (2025 kuɗin ciniki na haɗe +6%), ba a bayyana kuɗin kashi ba.

Entry requirements

Mai kasuwanci yana shiga ta Cibiyar Masu Siyarwa ta Kakao, yana rufe KakaoTalk Gift, Talk Deal, binciken siyayya da sauran ƙofofi; galibi ana buƙatar asalin kamfani na Koriya + sanarwar siyarwa ta nesa, ba a sami hanyar shiga ketare iyaka na hukuma ga masu siyarwa na ƙasashen waje ba, masu siyarwa na ƙasashen waje suna buƙatar asalin Koriya na gida ko abokin aiki (bisa hukuma). Kakao Makers dandalin kayayyakin masu ƙirƙira ne (yana aiki da kansa). A 2026 yana ci gaba da sabis na tallan ƙungiyar Talk Affiliate (gajerun bidiyo + hanyar siyayya ta kyauta, an gwada), za a bayyana kuɗin kashi daga baya (DigitalToday 2026.2.27).

Fee structure

Ba a sami ƙayyadaddun kuɗin kashi na hukuma ba, ainihin bisa jadawalin kuɗaɗen hukuma na Cibiyar Masu Siyarwa ta Kakao; Talk Affiliate yana karɓar kashi daga mai siyarwa bisa ciniki, za a bayyana ainihin kuɗaɗe daga baya (DigitalToday 2026.2.27). Talla (wuraren talla na Talk Biz, tallan tasiri) da kuɗin jigila bisa hukuma.

Getting traffic

Rarraba yanayin zamantakewa/taɗi na KakaoTalk kusan miliyan 50 na masu amfani (IM na matakin ƙasa na Koriya): kyauta (Gift) shine babban yanayi (yanayin biki/ranar haihuwa mai ƙarfi), Talk Deal yana tattara rangwame, ƙofar siyayya a cikin taɗi + jagorar siyayya ta gajerun bidiyo; a 2025 kuɗin ciniki na haɗe na e-commerce ₩10.6 tiriliyan (+6%, ya ragu sosai daga ƙaruwar lambobi biyu na baya), GMV na Q4'25 na kwata ɗaya ya fara wuce ₩3 tiriliyan (+12%, DigitalToday 2026.2.12). Jigon 2026 shine samun kuɗi na tasiri (Talk Affiliate) da wuraren e-commerce na AI (siyayya a cikin taɗi na Kanana in Talk, DigitalToday 2026.2.27).

Fulfilment & logistics

Babu ajiya da isarwa na kansa: Gift/Talk Deal ana aikawa kai tsaye daga mai kasuwanci/alama, abinci mai ɗanɗano da rana ta gaba suna dogaro da jigilar alama da kanta ko abokin aiki; dandali babu tsarin cika umarni guda ɗaya, lokaci da kuɗin jigila mai siyarwa ne ya saita kuma ya bayyana (tun 2025.7 KFTC ya buƙaci raba kuɗin jigila na Gift da farashin kaya a bayyane, koreajoongangdaily).

Payments & settlement

Biyan kuɗi na rufaffiyar KakaoPay (biyan kuɗi a cikin yanayin Kakao, yana da babban kai a Koriya), ɓangaren abokin ciniki yana goyon bayan KakaoPay/katin kiredit/ƙaura ta asusun da sauransu; tsawon lokacin sulhu da kuɗin ma'amala bisa abin da Cibiyar Masu Siyarwa ta Kakao ta buga (ba a sami ainihin lambobi a wannan binciken ba).

Compliance

Dokar Kare Bayanan Mutum ta Koriya (PIPA/PIPC) tana da ƙaƙƙarfan ƙa'ida, bayanan zamantakewa + biyan kuɗi suna da matuƙar muhimmanci (kwatanta misalin dandalin ketare iyaka Temu da PIPC ta tara ₩13.8 saboda ƙaura da bayanai na ketare iyaka, DataGuidance); a 2025.7 Hukumar Kasuwanci ta Adalci ta Koriya (KFTC) ta buƙaci Kakao ya raba kuɗin jigila na Gift da farashin kaya — tallan isarwa kyauta an yanke cewa ba ta adalci ba (koreajoongangdaily); masu kasuwanci suna buƙatar bin dokar kare mabukaci (mayar da kuɗi, bayyana kuɗin jigila) da manufofin aikin talla na Kakao.

Key risks

1) Ƙaruwar e-commerce tana raguwa: 2025 kuɗin ciniki na haɗe ₩10.6T, kawai +6%, ya yi ƙasa da ƙaruwar lambobi biyu na baya (DigitalToday 2026.2.12); 2) kashi/kuɗaɗe ba a bayyane: babu bayyanar kashi na hukuma guda ɗaya, sabbin samun kuɗi kamar Talk Affiliate suna kan farawa, kuɗaɗe ba a ƙayyade ba; 3) matsayin dandali ya fi karkata zuwa alama/yanayin zamantakewa maimakon dandalin zirga-zirgar titin kaya, bai dace da tsarin sanya kaya na yawan zirga-zirga ba; 4) ƙa'ida: duba KFTC kan hanyoyin talla kamar isarwa kyauta (buƙatar raba kuɗin jigila 2025.7); 5) buɗewar ga masu siyarwa na ƙasashen waje ba a sani ba, babu hanyar shiga ketare iyaka na hukuma.

Best-fit sellers

Ya fi dacewa da: alamu waɗanda suke fuskantar mabukaci na Koriya (yanayin kyauta/biki mai ƙarfi, kamar kayan kyau, abinci, kyauta, fashion), masu kasuwanci masu ƙwarewar abun ciki/zamantakewa na KakaoTalk, masu siyarwa waɗanda ke nufin bayyanar alama da rarrabawar zamantakewa; matsayin kusa da jerin (ɗan takarar maye gurbin Top5) yana nuna darajar yanayin an amince da ita. Bai dace da: masu siyarwa na ketare iyaka waɗanda ke neman zirga-zirgar bincike da ƙara siyarwa mai yawa ba, ƙanana masu siyarwa marasa asalin Koriya, masu sarrafa e-commerce na daidaitattun waɗanda suke buƙatar buɗaɗɗen titin kaya + ajiya da isarwa na dandali.

Sources

research/sections/kr_platforms.md 6.0/6.1（近榜说明）; 各地区电商平台Top5深度研究报告.md 5.2节（近榜行）; research/research-top5-ecommerce-platforms-jp-kr-au-nz.md; DigitalToday (Kakao 2025业绩：GMV 10.6T/6%) https://www.digitaltoday.co.kr/en/view/3708/kakao-2025-operating-profit-up-48-percent-to-732-billion-won; DigitalToday (Talk Affiliate 费率待公布) https://www.digitaltoday.co.kr/cn/view/29094/kakao-nears-talk-affiliate-launch-shifts-to-participation-based-ads; koreajoongangdaily (Gift 运费分离/KFTC) https://koreajoongangdaily.joins.com/news/2025-07-21/business/industry/Kakao-to-separate-shipping-fees-from-Gift-prices-after-free-deemed-unfair/2357464; DataGuidance (Temu PIPC 罚款背景) https://www.dataguidance.com/news/south-korea-pipc-fines-temu-krw-138b-cross-border-data

Kakao Commerce ya bayyana a jerin Top-5 na yankuna 1: Koriya.

• Koriya ta Kudu（#6）：Madadin dan takara #5

Kowane adadi an ɗauke shi daga rahoton Top-5 da binciken majiyoyi na waccan yanki. Babu canji tsakanin yankuna ko sabbin kimar: