Allegro

Nine dimensions merchants should review before joining:

Merchant snapshot

Marketplace na farko na Poland, yana faɗaɗa zuwa Tsakiyar Turai, ya dace da masu siyarwa na matsakaici-ƙarancin farashi masu nufin kasuwannin Poland da CEE; membobin Smart! + Allegro Pay + akwatunan kunshi sun kulle abokan ciniki, dogaro kan kasuwa ɗaya da jinkirin ƙasashen waje su ne raunin.

Entry requirements

Asusun kasuwanci (business account) na iya shiga shafin Poland da shafukan ƙasashen waje (Czech, Slovakia, Hungary, an ƙaddamar da su 2023–24), ana buƙatar cancantar asalin kamfani, bayanan kaya suna goyon bayan harsunan gida kamar Yaren mutanen Poland/Turanci; ga masu siyarwa na ƙasashen waje (ciki har da na China) akwai hanyar ɗaukar masu siyarwa ta musamman da sabis na gida. Masu siyarwa na mutum kuma suna iya buɗe asusun mutum a shafin Poland don siyarwa. Ƙofar farawa tana ƙasa da Amazon (babu tilas izinin alama), jigon shine kammala duba shigar dandali da cancantar nau'in; sabbin asusun kasuwanci waɗanda aka yi rajista a watan Afrilu 2026 za su iya samun shirin maraba (manufofin ɗaukar masu siyarwa na hukuma, bisa hukuma).

Fee structure

Kuɗaɗe sun dogaro da kashi na siyarwa (sales commission, ana lissafa bisa nau'in, dandali yana ba da jadawalin kuɗaɗe da na'urar lissafin kashi) a matsayin jigon, akwai kuma shirye-shiryen biyan kuɗi na asusun kasuwanci, zaɓin talla/kuɗin talla da kuɗin sabis na jigila, ainihin kuɗaɗe bisa bisa da jadawalin kuɗaɗen hukuma (Fee and commission calculator na help.allegro.com); babu amintattun lambobin kashi na duk nau'ikan da aka buga, kar a ɗauko ƙididdigar ɓangare na uku. Kuɗaɗe masu alaƙa da isarwa kyauta ta Smart! mai siyarwa ne ke ɗauka bisa umarni ko ƙa'idodin dandali ne ke yanke shawarar — tun daga 2026.3.2 abokan cinikin Smart! masu siyayya sama da PLN 49.90 suna samun isarwa kyauta (help.allegro.com), tsarin kuɗin isarwa na Smart! na mai siyarwa yana canzawa tare da manufofi.

Getting traffic

Cikakken ikon zirga-zirga na Poland (GMV ≈ 1% na GDP na Poland), membobin Smart! (miliyan 7.5) suna kulle sake siyayya da isarwa kyauta, Allegro Pay (a 2024 ya bada lamuni PLN 10.8B, kusan 14% na GMV) da One Box akwatunan kunshi (16K+ APM, ya haɗa da DHL, 41% na kunshi na Q4) sun kafa zagayen memba + kuɗi + jigila; zirga-zirgar halitta tana karkata zuwa kayayyakin da suka fi kyau a farashi, ƙimar cika umarni da siyarwa. Tsarin talla (Allegro Ads/ayyukan talla) shine babban tushen ƙarin zirga-zirga na masu kasuwanci; zirga-zirgar shafukan ƙasashen waje (Czech/Slovakia/Hungary) har yanzu tana cikin lokacin saka hannun jari, ƙimar cinikin abokin ciniki na ƙasashen waje ya yi ƙasa da na Poland sosai.

Fulfilment & logistics

Cibiyar sadarwar akwatunan kunshi ta kansa na One Box (16K+ APM, ya haɗa da haɗin gwiwar DHL) ita ce babbar kadara ta cika umarni, kusan 41% na kunshi na Q4 suna ratsa akwatunan kunshi; isarwa kyauta ta Smart! ta rufe duk Poland, tana kafa buƙatun lokaci da kuɗi na cika umarni ga mai siyarwa. Masu siyarwa na ketare iyaka suna iya zaɓar jigilar ketare iyaka ta hukuma ko ajiye kaya a ɗakin ajiya na ƙasashen waje; lokaci da kuɗaɗe bisa shirye-shiryen jigila na hukuma.

Payments & settlement

Allegro Pay na ba abokin ciniki siyan farko biya daga baya/lamuni na amfani (a 2024 ya bada lamuni PLN 10.8B, kusan 14% na GMV); mai siyarwa ana sulhunta da PLN (shafukan ƙasashen waje suna goyon bayan kuɗaɗe kamar EUR/CZK/HUF), tsawon lokacin sulhu bisa hukuma; dandali na biyan mai siyarwa ta jakar kuɗi ta Allegro/ƙaura ta banki.

Compliance

Kasuwar Poland na buƙatar bin VAT na gida (VAT 23% na Poland) da dokokin kare mabukaci; Ofishin OCCP na Poland (Ofishin Kare Gasar Mabukaci) a 2026.2 ya yi wa dandali binciken kwatsam (yana da alaƙa da rikicin sauya mai jigilar InPost), dandali da masu siyarwa duka suna fuskantar kulawar ƙa'ida. Masu siyarwa na ketare iyaka na buƙatar bin VAT na EU (OSS ko rajista na gida); samfura na buƙatar takaddun shaida na EU kamar CE. Kowace ƙasa ta CEE (Czech/Slovakia/Hungary) na buƙatar bin ka'ida daban.

Key risks

1) Dogaro kan kasuwa ɗaya: Poland ta kai 96% na GMV na rukunin, ƙasashen waje suna jinkiri (GMV na ƙasashen waje FY25 kawai +2.2%), ƙimar cinikin abokin ciniki na ƙasashen waje kaɗan ne kawai na na Poland; 2) rikicin jigila da ƙa'ida: da'awar sulhu na InPost €98.7M, binciken kwatsam na OCCP na Poland 2026.2; 3) Temu/Shein/AliExpress suna shiga Poland da CEE (kusan 19% na umarnin ketare iyaka na Poland kuma suna ƙaruwa) suna karkatar da sashen ƙarancin farashi; 4) kasuwar Poland tana balaga: ƙaruwar GMV ta ragu daga +9.6% a 2024 zuwa +9.1% a 2025.

Best-fit sellers

Ya dace da: masu siyarwa na matsakaici-ƙarancin farashi na duk nau'ikan masu nufin kasuwannin Poland da CEE (lantarki, kayan gida, tufafi, kayan mota, kayayyakin tarawa da sauransu), masu siyarwa na China/EU masu ƙwarewar sarrafa Yaren mutanen Poland ko waɗanda suke son amfani da sabis na masu siyarwa na ƙasashen waje; yanayin Smart! ya dace da sake siyayya mai yawa, tsarin yawan siyarwa na ƙarancin ƙimar ciniki. Bai dace da: alamu masu nufin kasuwar manyan ta Yammacin Turai, marasa ƙwarewar gida na Tsakiyar Turai, da kuma ƙanana masu siyarwa waɗanda ba za su iya ɗaukar kuɗin isarwa na Smart! ba.

Sources

research/sections/eu_platforms.md 3.2.4; 各地区电商平台Top5深度研究报告.md 第3章; 各地区电商平台优劣势对比与深度分析报告.md 第4章; https://help.allegro.com/en/sell/a/how-is-the-sales-commission-calculated-lL5oW6EW7c2; https://help.allegro.com/en/sell/a/fee-and-commission-calculator-GRvxwV5qxig; https://help.allegro.com/en/sell/a/changes-to-allegro-smart-from-march-2-buyers-will-get-free-delivery-for-purchases-from-49-90-pln-aM87ron2Zix; https://www.chwang.com/news/203238909244; https://www.ecommercebridge.com/how-allegro-protects-its-market-from-asian-competition/

Allegro ya bayyana a jerin Top-5 na yankuna 1: Turai.

• Turai（#4）：Allegro Smart! memba + Allegro Biya + nasu makullai

Kowane adadi an ɗauke shi daga rahoton Top-5 da binciken majiyoyi na waccan yanki. Babu canji tsakanin yankuna ko sabbin kimar: