Platform Intelligence
Lazada
Lazada in 1 regional ecommerce markets: Southeast Asia — GMV / share / growth / positioning from each region’s Top-5 report.
QIn which regions does Lazada reach the Top 5, and how does it rank?
Lazada appears in the Top-5 lists of 1 regions: Southeast Asia.
Bar length = disclosed/estimated share (1 / 1 platforms, true proportion)
Expand: full per-region data table (GMV / revenue / share / growth / positioning)
| Region | # | GMV / revenue | Share | Growth | Positioning |
|---|---|---|---|---|---|
| Southeast Asia | 3 | ~$26.9B (derived: 98.8%×157.6−83.2−45.6) | ~17% | Overtaken by TikTok Shop, slipped to #3 | Alibaba flagship; own logistics; Vietnam Lazada+Tiki down to only 3% |
QHow does competitive positioning differ by region?
- Southeast Asia（#3）：Alibaba flagship; own logistics; Vietnam Lazada+Tiki down to only 3%
QWhere does this evidence come from?
Every figure is taken from that region’s Top-5 report and source audit. No cross-region conversion or new estimates: