Noon

Nine dimensions merchants should review before joining:

Merchant snapshot

Inhloko yaseGulf yasekhaya, iheha abathengisi ngekhomishini ephansi nangaphandle kwemali yanyanga, izokuthutha/izinkokhelo ezakhelwe zona zihambisana ne-COD nokulethwa ngosuku olufanayo, kufanelekile kubathengisi abawela imingcele abakwazi ukuthwala ukuthobela imithetho yaseMpumalanga Ephakathi ukuze baqale ukwanda ngokushesha; inani: idatha ayisobala, isenokungazuzi.

Entry requirements

Imboza iziteshi ezintathu: UAE, Saudi Arabia, Egypt, kudingeka inkampani: isiteshi sase-UAE sidinga i-trade license yendawo (mainland/free zone/offshore) futhi kuqedwe ukubhaliswa kwe-VAT TRN ne-KYC, abathengisi bamazwe ngamazwe baphinde badinge isitifiketi sokubhaliswa kwenkampani, inombolo yentela, iphasipoti yommeleli wenkampani nencwadi yegunya (umhlahlandlela we-Ripple 2025); abathengisi baseShayina abawela imingcele bangajoyina ngesiteshi esisemthethweni sokwamukela abathengisi se-noon.partners ngelayisensi yebhizinisi yaseMainland/Hong Kong, ukuhlolwa kuthatha cishe izinsuku eziyi-3–5 zokusebenza. Izinhlobo ezintathu zokugcwaliseka: i-Noon Express (ukugcina nokuletha kwenkundla), i-Fulfilled by Noon (FBN, ukungena endaweni yokugcina yenkundla), i-Marketplace yokuzithumela. Imithombo yokwamukela abathengisi yesi-Chinese ithi inkundla iheha abathengisi ngokungakhokhiswa kwemali yanyanga/ngaphandle kwesibambiso (企财盈).

Fee structure

Imali yanyanga/isibambiso ngu-0 (umthombo wesibili wase-Chinese: 企财盈). Ishidi lekhomishini le-FBP elisemthethweni (lisebenza kusukela ngo-2025-09-01, isiteshi saseSaudi, izindleko azihlanganisi i-VAT) libonisa ikhomishini yezigaba icishe ibe ngu-4%–27%: ikhadi le-SIM 4%, igolide 5%, omakhalekhukhwini namathebulethi 5.5%–6%, ama-laptop/ama-desktop 6.5%, ama-TV 8%, izincwadi 13%, amathoyizi 14%, amawashi 15% (ingxenye engaphezu kuka-5,000 SAR ngu-5%), izingubo nezicathulo 27%, ubuncane bekhomishini nge-oda ngalinye ngu-1 SAR; kukhona futhi imali yokulethwa kwe-Direct Ship (ibalwa ngesisindo/ngokwevolumu) kanye nezindleko zokugcina ze-FBN, zokucubungula ukubuyiswa (i-Seller Help Center esemthethweni ye-noon). Isi-Chinese sithi ikhomishini iqala ku-5%, okuyinkulumo yomthombo wesibili, ehambisana kakhulu nesigaba esiphansi seshidi elisemthethweni (cishe 4–5%); ngokohlelo lwemali olusemthethweni.

Getting traffic

Enye yezimbili ezinkulu eGulf i-Noon vs i-Amazon (ukuhlelwa okuchazwayo, i-GMV ayidaluliwa), ukusesha kwemvelo kwangaphakathi + izindawo zamaphromoshini amakhulu yenkundla yimithombo eyinhloko yethrafikhi; esikhathini sokunwetshwa abathengisi abasha bachazwa njengabangadla inzuzo yethrafikhi (企财盈, umbono wokumaketha). I-ecosystem yamathuluzi ezikhangiso/ezokumaketha ibuthakathaka kune-Amazon, futhi ingxenye ye-COD iphezulu (imithombo yesi-Chinese ithi 60%–80%, ayikaqinisekiswa), ukuguqulwa nokuphathwa kokubuyiswa yizinto eziyinhloko zokusebenza; kutuswa ukuhlanganisa imicimbi yangaphakathi + okuqukethwe kwezenhlalo ngeziteshi eziningi.

Fulfilment & logistics

Izokuthutha ze-last mile ezakhelwe zona i-noon express, zihambisana nezidingo zokugcwaliseka zaseGulf zosuku olufanayo/olulandelayo; imodeli yokungena kwe-FBN idlulisela ukugcina, ukupakisha, ukulethwa, ukubuyiswa enkundleni (okusemthethweni kuthi izimpahla ezingenile zithola ukulethwa okusheshayo nokubonakala okuphezulu), imodeli ye-Marketplace iyazithumela. Ukulethwa kokusha kwe-noon fresh kusebenza e-UAE/Saudi Arabia. Izinkundla zamanani aphansi ezivela kwamanye amazwe ezifana ne-Temu zinwetshwa ngokuthutha ngolwandle lwase-UAE + izindawo zokuthatha ze-PUDO, zicindezela ukuncintisana kwayo kwezokuthutha namanani (Logistics Middle East).

Payments & settlement

I-noon pay ihlinzeka ngokukhokha ne-BNPL (uthenge manje ukhokhe kamuva, ingaxhunywa ekukhuleni kwemakethe ye-BNPL yaseSaudi), ihambisana nomkhuba we-COD owumgogodla waseGulf; abathengisi bakhokhelwa ngemuva kokuthi i-oda ilethwe ngempumelelo (izimali: AED/SAR/EGP, umjikelezo wokukhokhelwa ngqo ngokomthombo osemthethweni). Ubunkimbinkimbi bohlelo lwamakheli aseMpumalanga Ephakathi nezinga eliphezulu lokwenqatshwa kwe-COD ziyinkinga evamile yabathengisi abawela imingcele (Goodship56).

Compliance

Kudingeka i-trade license yendawo (isiteshi sase-UAE) noma umzimba wokuwela imingcele ohambisana nomthetho + inombolo yentela; i-VAT yase-UAE ngu-5%, i-VAT yaseSaudi ngu-15% (iqiniso lesifunda elifanayo kumhlahlandlela we-Trendyol GCC), i-VAT yamazwe amaningi + uhlelo lwamakheli olungajwayelekile kukhulisa izindleko zokuthobela imithetho; inkundla idinga ukuthengiswa kwezimpahla zangempela kuphela, ukuthotyelwa kwemithetho yamalebula nokupakisha kwasendaweni nokwenqatshelwa kokuthengisa ugwayi/izimpahla ezilingiswayo/izinto zokunakekela impilo ezingenabrendi kwezinye izigaba ezinomkhawulo, ukuhlolwa kwe-KYC (umhlahlandlela we-Ripple; noon.partners).

Key risks

Isenokungazuzi (inkulumo esemthethweni ithi isondela enzuzweni), i-GMV/imali engenayo ayidalulwa ngalutho, ukulinganiselwa kwentengo okucishe kube ngu-$10 billion kunzima ukukuqinisekisa ngokuwela, i-IPO (ehlelelwe ukubhaliswa kabili e-UAE/Saudi Arabia eminyakeni emi-2) inobungozi bokuphikiswa kwenzuzo nokubuyekezwa kokulinganiselwa kwentengo; impi yezibonelelo ne-Amazon iqhubeka ishisa imali, ukufakwa kwemali okungu-$500M okuvela kuhlangano lwe-PIF (2025.12) kuhunyushwa umkhakha njengokuzama ukuphila emncintiswaneni; i-Temu/SHEIN yamanani aphansi ewela imingcele iyadonsela; i-VAT yamazwe amaningi, ukwenqatshwa kwe-COD nobunkimbinkimbi bamakheli kukhulisa izindleko zokugcwaliseka.

Best-fit sellers

Kufanelekile kakhulu kubathengisi abawela imingcele bamanani aphezulu naphakathi (3C, izinto zikagesi, zasekhaya, zezingane) abanamandla e-VAT/okuthobela imithetho yaseMpumalanga Ephakathi, abakwazi ukusebenzisana nokungena kwe-FBN nokusebenza kwe-COD, abangaqala ngenzuzo yethrafikhi yabathengisi abasha nekhomishini ephansi; akufanelekile kubathengisi abasabalalisa/abaqalayo abadinga ukusobala kwedatha yezimali, abangakwazi ukuthwala ukwenqatshwa kwe-COD nokubanjwa kwemali.

Sources

research/sections/mea_platforms.md; 各地区电商平台Top5深度研究报告.md 第10章; research/research_top5_ecommerce_latam_mea.md; noon Seller Help Center FBP fees in KSA (https://helpcenter.noon.partners/en/category/fulfilled-by-partner-fbp/fulfilled-by-partner-fbp-fees-in-ksa); https://www.qicaiying.cn/archives/8881; https://ripplellc.ae/noon-uae-seller-requirements-2025-full-guide/; https://www.wamda.com/2025/12/noon-raises-500-million-pif-backed-investors-ahead-potential-ipo; https://www.khaleejtimes.com/uae/noon-ipo-dual-listing-saudi-plans

I-Noon ivela ohlwini lwe-Top-5 lwezifunda ezingu-1: i-MEA.

• iMpumalanga Ephakathi ne-Afrika（#1）：noon express logistics, igrosa esanda kusemini, imali yomholo wasemini; 'esondela enzuzweni'; ukuhlela ukufakwa kuhlu okumbaxambili e-UAE/Saudi Arabia

Inombolo ngayinye ithathwe embikweni we-Top-5 nasekuHlolweni kwemithombo yaleso sifunda. Akukho ukuguqulwa kwezifunda noma izilinganiso ezintsha: