Pinduoduo

Nine dimensions merchants should review before joining:

Merchant snapshot

Ya dace da masu kasuwanci na sarkar samarwa na ƙarancin farashi sosai (white-label/kayayyakin gona/yanayin masana'antu): masu siyayya 900 miliyan+ na ƙananan birane, kuɗin zirga-zirga yana da ƙasa, amma ƙa'idodin mayar da kuɗi kawai da tara kuɗi suna da jayayya, ribar gabaɗaya ana matsa ta.

Entry requirements

Mutum/mai sana'a/kamfani duka suna iya buɗe shago, shagon mutum yana da ƙarancin ƙofa, shiga kyauta, tsarin kan layi; shagon kamfani na buƙatar lasisin kasuwanci da cancantar nau'in; masu kasuwanci na kayayyakin gona da yanayin masana'antu suna da hanyar tallafi. Ketare iyaka: ana bi ta hanyar Temu (cikakken wakilci/rabin wakilci, mai kasuwanci ya samar da kaya, dandali ya tsara farashi ya cika umarni), a 2025 ƙaruwa da riba suna ƙarƙashin matsin harajin kwastam na Amurka (GMV ƙididdiga $35–50B+, rikicin ma'auni). Harshen yafi Sinanci.

Fee structure

Kuɗin sabis na fasaha na asali mafi yawan nau'ikan kusan 1% (wasu nau'ikan 0.6%, bisa bisa da jadawalin kuɗaɗen hukuma); kuɗin sabis na fasaha na Biliyan Subsidy tun daga Satumba 2025 wasu nau'ikan sun tashi daga 1.9% zuwa 4.4% (kamar na'urorin tsabtace hakora da sauransu; masu sassaka gashi da sauransu sun tashi daga 1.9% zuwa 3.4%) [Ebangdongli]; samun kuɗi ya dogaro da sabis na talla na kan layi (Duoduo Search/Scenes/Full-site Promotion) + kuɗin sabis na ma'amala; kuɗin ɓoye shine ƙa'idodin tara kuɗi/biyan diyya (masu kasuwanci suna koke cewa tara kuɗi ya fara daga ¥3, babu iyaka a sama, koke ya zama wasa kawai).

Getting traffic

Zirga-zirgar halitta tana da alaƙa mai ƙarfi da farashi — ƙarancin farashi + nauyin siyarwa ne ke ƙayyade matakin bincike; Biliyan Subsidy ita ce ƙofar zirga-zirgar matakin dandali; haɗin sayayya da rarrabawar zamantakewa na kawo samun abokin ciniki mai ƙarancin kuɗi; talla tsarin talla na Duoduo ne (Bincike/Scenes/Full-site). Masu siyayya na shekara 900 miliyan+, DAU na Double 11'25 414 miliyan shine na biyu.

Fulfilment & logistics

Mai kasuwanci ne yake aikawa da kansa, dandali yana duba saurin aikawa da hanyar jigila sosai; kayayyakin gona ana aikawa kai tsaye daga inda aka noma; yankuna masu nisa suna da manufar jigila kyauta; dandali ba shi da ɗakin ajiya da isarwa na kansa, kuɗin cika umarni mai kasuwanci ne ke ɗauka.

Payments & settlement

WeChat Pay/Alipay/Duoduo Pay, sulhu da Yuan; ana sulhunta kuɗin kaya bisa tsawon asusu bayan tabbatar da karɓar kaya (bisa ƙa'idodin dandali); yana goyon bayan biyan kuɗi na kiredit kamar amfani da farko biya daga baya.

Compliance

Ana buƙatar lasisin kasuwanci da cancantar nau'in; e-commerce na cikin gida yana biyan haraji; ƙa'idodin mayar da kuɗi kawai/mayar da kuɗi ba tare da mayar da kaya ba suna da ƙarfi kuma an riga an soki su da ƙa'ida (haɗarin ƙarfafawa); sabbin ƙa'idodin 2025 sun ƙarfafa ayyukan bayan sayarwa na masu kasuwanci (kamar sarrafa musayar kaya cikin awa 24); nau'ikan kamar 3C suna buƙatar takaddun shaida na tilas.

Key risks

(1) Ƙa'idodin mayar da kuɗi kawai + tara kuɗi sun jawo tashin hankali na tsarin daga masu kasuwanci (rikicin tara kuɗi sau biyar, an kewaye hedkwatar Temu, laifuffuka 10 na Pinduoduo); (2) mayar da kuɗi ba tare da mayar da kaya ba na ɓarna amincewar yanayin masu kasuwanci, idan ƙa'ida ta ƙarfafa ƙa'idar mayar da kuɗi kawai wannan na zama haɗarin bin ka'ida; (3) gasar ƙarancin farashi tana matsa ribar gabaɗaya, Biliyan Subsidy JD.com/Taobao/Douyin duk suna kwaikwayon shi, katangar kariya tana yi ƙara sira; (4) dandali yana ƙara kuɗin shiga amma ba ya ƙara riba — Q4'25 kuɗin shiga +12% amma ribar da aka daidaita -12%, manufofin kuɗi na iya ƙara matsawa masu kasuwanci.

Best-fit sellers

Ya fi dacewa da white-label, kayayyakin gona, kayan amfani na yau da kullun da masana'antun yanayin masana'antu da sauran masu siyarwa na sarkar samarwa na ƙarancin kuɗi sosai; bai dace da masu kasuwanci masu daraja ƙimar alama, masu babban riba ba (da wuya su tsira a ƙarƙashin gasar farashi da ƙa'idodin tara kuɗi).

Sources

research/sections/cn_platforms.md §4.2.2; research/China_ecommerce_top5_research.md §2#2; https://www.ebrun.com/20250925/606044.shtml; https://m.ebrun.com/579080.html; https://www.sohu.com/a/938664078_120287836; https://m.toutiao.com/w/1864682598349836/; https://m.thepaper.cn/baijiahao_30439429

Pinduoduo ya bayyana a jerin Top-5 na yankuna 1: China.

• Sin（#2）：Matsakaicin ƙarancin farashi + siyan ƙungiyar + Tallafin Biliyan ɗari; ƙananan kasuwanni da kayayyakin noma; Temu a ketare

Kowane adadi an ɗauke shi daga rahoton Top-5 da binciken majiyoyi na waccan yanki. Babu canji tsakanin yankuna ko sabbin kimar: