Noon

Nine dimensions merchants should review before joining:

Merchant snapshot

Zakaran gida na Gulf, ɗaukar masu siyarwa na sifili na kuɗin wata da ƙarancin kashi, jigila/biyan kuɗi na kansa ya dace da COD da isar da rana ɗaya, ya dace da masu siyarwa na ketare iyaka waɗanda za su iya ɗaukar bin ka'ida na Gabas ta Tsakiya don ƙara siyarwa da sauri; farashi shine rashin bayyana bayanai, har yanzu bai sami riba ba.

Entry requirements

Yana rufe shafuka uku: UAE, Saudi Arabia, Egypt, ana buƙatar asalin kamfani: shafin UAE dole ya riƙe lasisin kasuwanci na gida (mainland/free zone/offshore) kuma ya kammala rajistar VAT TRN da KYC, masu siyarwa na ƙasashen waje kuma suna buƙatar takardar rajistar kamfani, lambar haraji, fasfo na asalin doka da takardar izini (jagorar Ripple 2025); masu siyarwa na ketare iyaka na China za su iya shiga ta hanyar ɗaukar masu siyarwa na hukuma ta noon.partners da lasisin kasuwanci na China/Hong Kong, duba kusan kwanakin aiki 3–5. Akwai nau'ikan cika umarni uku: Noon Express (ajiya da isarwa na dandali), Fulfilled by Noon (FBN, shigar da kaya ɗakin ajiya na dandali), Marketplace na aikawa da kansa. Bayanan ɗaukar masu siyarwa na Sinanci sun ce yana jan masu siyarwa da sifili na kuɗin wata/sifili na jingina (Qicaiying).

Fee structure

Kuɗin wata/jingina 0 (tushen Sinanci na biyu: Qicaiying). Jadawalin kashi na FBP na hukuma (ya fara aiki 2025-09-01, shafin Saudi Arabia, kuɗaɗe ba su haɗa da VAT ba) ya nuna kashi na nau'ikan kusan 4%–27%: katin SIM 4%, zinariya 5%, wayar hannu/tablet 5.5%–6%, kwamfutar tafi-da-gida/tebur 6.5%, talabijin 8%, littattafai 13%, kayan wasa 14%, agogon hannu 15% (sashen sama da 5000 SAR 5%), tufafi/takalma 27%, mafi ƙarancin kashi 1 SAR a kowane oda; ana kuma karɓar kuɗin isarwa na Direct Ship (bisa nauyi/girma) da kuɗin ajiya na FBN, kuɗin sarrafa mayar da kaya (noon Seller Help Center na hukuma). Bayanin Sinanci na kashi yana farawa daga 5% magana ce ta biyu ce, tana daidaita da mafi ƙarancin matakin jadawalin hukuma (kusan 4–5%); ainihin bisa bisa da jadawalin kuɗaɗen hukuma.

Getting traffic

Ɗaya daga cikin manyan biyu na Gulf Noon vs Amazon (matsayin ƙima, ba a bayyana GMV), binciken halitta na cikin dandali + wuraren manyan tallace-tallace na dandali su ne babban tushen zirga-zirga; a lokacin faɗaɗa sabbin masu siyarwa ana kwatanta su da suna iya cin fa'idar zirga-zirga (Qicaiying, ma'aunin talla). Yanayin kayan aikin talla/talla ya fi na Amazon rauni, kuma adadin COD yana da girma (tushen Sinanci ya ce 60%–80%, ba a tabbatar ba), sarrafa juzu'i da mayar da kaya shine jigon aiki; an ba da shawarar haɗa ayyukan cikin dandali + abun cikin zamantakewa ta hanyoyi da yawa.

Fulfilment & logistics

Jigilar noon express na kansa na kilomita ta ƙarshe, ya dace da buƙatun cika umarni na rana ɗaya/rana ta gaba na Gulf; tsarin shigar da kaya FBN yana ba da ajiya, marufi, isarwa, mayar da kaya ga dandali (hukuma ta ce kayayyakin da aka shigar da su ɗakin ajiya suna samun saurin isarwa da babban ganuwa), tsarin Marketplace ana aikawa da kansa. Isar da abinci mai ɗanɗano na noon fresh yana aiki a UAE/Saudi Arabia. Dandamalin ƙarancin farashi na ketare iyaka kamar Temu suna faɗaɗa da jigilar ruwa na UAE + wuraren ɗauka PUDO, suna matsa ƙarfin jigila da farashi (Logistics Middle East).

Payments & settlement

noon pay yana ba da biyan kuɗi da BNPL (siyan farko biya daga baya, ana iya ɗaure shi da ƙaruwar kasuwar BNPL ta Saudi Arabia), tare da al'adar COD na biyan kuɗi a lokacin isarwa na Gulf; ana sulhunta masu siyarwa bayan an isar da umarni cikin nasara (kuɗaɗe AED/SAR/EGP, ainihin tsawon lokacin sulhu bisa hukuma). Tsarin adireshi na Gabas ta Tsakiya yana da rikitarwa, babban adadin ƙin karɓa na COD matsala ce ta gama gari ga masu siyarwa na ketare iyaka (Goodship56).

Compliance

Ana buƙatar lasisin kasuwanci na gida (shafin UAE) ko asalin ketare iyaka na bin ka'ida + lambar haraji; VAT na UAE 5%, VAT na Saudi Arabia 15% (jagorar Trendyol GCC ta yarda da wannan gaskiyar yanki), VAT na ƙasashe da yawa + tsarin adireshi mara daidaitattu suna ƙara kuɗin bin ka'ida; dandali yana buƙatar siyar da ingantattun kayayyaki kawai, bin ƙa'idodin alamar da marufi na gida da hana siyar da taba/jabu/kayan lafiya marasa alama da sauran nau'ikan ƙuntata, duba KYC (jagorar Ripple; noon.partners).

Key risks

Har yanzu bai sami riba ba (maƙallin hukuma kusan riba), ba a taɓa bayyana GMV/kuɗin shiga ba, ƙimar kusan $10B da wuya a tabbatar ta hanyar giciye, IPO (shirin jera sau biyu na UAE/Saudi Arabia cikin shekaru 2) yana da haɗarin karyata riba da sake kimanta ƙima; yaƙin tallafi da Amazon yana ci gaba da kona kuɗi, zubar da $500M na PIF (2025.12) manazarta ke fassara shi a matsayin neman tsira a gasa; Temu/SHEIN suna karkatar da ƙarancin farashi na ketare iyaka; VAT na ƙasashe da yawa, ƙin karɓa na COD da rikitarwar adireshi suna ƙara kuɗin cika umarni.

Best-fit sellers

Ya fi dacewa da masu siyarwa na ketare iyaka na matsakaici-manyan ƙimar ciniki masu ƙwarewar VAT/bin ka'ida na Gabas ta Tsakiya (3C, kayan lantarki na gida, kayan gida, kayan jarirai), waɗanda za su iya haɗin kai da FBN na shigar da kaya da aikin COD, za su iya farawa da fa'idar zirga-zirga na sabbin masu siyarwa da ƙarancin kashi; bai dace da masu siyarwa waɗanda suke buƙatar bayyana bayanan kuɗi ba, waɗanda ba za su iya jure ƙin karɓa na COD da ɗaukar kuɗi ba.

Sources

research/sections/mea_platforms.md; 各地区电商平台Top5深度研究报告.md 第10章; research/research_top5_ecommerce_latam_mea.md; noon Seller Help Center FBP fees in KSA（https://helpcenter.noon.partners/en/category/fulfilled-by-partner-fbp/fulfilled-by-partner-fbp-fees-in-ksa）; https://www.qicaiying.cn/archives/8881; https://ripplellc.ae/noon-uae-seller-requirements-2025-full-guide/; https://www.wamda.com/2025/12/noon-raises-500-million-pif-backed-investors-ahead-potential-ipo; https://www.khaleejtimes.com/uae/noon-ipo-dual-listing-saudi-plans

Noon ya bayyana a jerin Top-5 na yankuna 1: MEA.

• Gabas ta Tsakiya da Afirka（#1）：la'asar express dabaru, tsakar rana sabo kayan abinci, kuɗin la'asar; 'kusa da riba'; tsara jeri biyu a UAE/Saudi Arabia

Kowane adadi an ɗauke shi daga rahoton Top-5 da binciken majiyoyi na waccan yanki. Babu canji tsakanin yankuna ko sabbin kimar: