Douyin Ecommerce

Nine dimensions merchants should review before joining:

Merchant snapshot

Ya dace da masu kasuwanci masu ƙwarewar abun ciki/raye-raye, kayayyakin da suka dace da siyayya ta kwatsam (kayan kyau/tufafi/abinci): mafi girman ƙofar zirga-zirga amma talla tana da tsada, babban adadin mayar da kaya, samun riba yana da wahala.

Entry requirements

Shiga Douyin Store (Doudian) na buƙatar lasisin kasuwanci na kamfani/mai sana'a da cancantar nau'in, wasu nau'ikan suna buɗe shagon mutum (bisa hukuma), ana biyan jingina bisa nau'in, tsarin kan layi, duba yana da sauri; masu kasuwanci na ƙasashen waje suna iya shiga ta hanyar ketare iyaka ta Douyin. Ƙwarewar ƙungiyar abun ciki da raye-raye ita ce ƙofar ɓoye — ƙanana da matsakaici masu tasiri suna kai kusan 85% na GMV na tallace-tallace, masu kasuwanci marasa ƙwarewar abun ciki suna da wahalar ƙara siyarwa.

Fee structure

Kuɗin sabis na fasaha na dandali ana karɓa bisa nau'in (mafi yawan nau'ikan 1%–5%, bisa bisa da jadawalin kuɗaɗen hukuma): kayan amfani na yau da kullun da kayan dafa abinci ba sa biyan kashi tun Janairu 2025 [Sina Finance], nau'ikan na biyu da marasa daidaitattu tun Maris 2025 an ƙara zuwa 5% [NetEase]; babban kuɗi shine talla — saka talla na gasa na Qianchuan + rabon kashi ga masu tasiri; a 2025 tallafin dandali ya wuce biliyan 19 [HKEJ], amma kuɗin zirga-zirga na masu kasuwanci har yanzu yana da girma.

Getting traffic

Shawarwarin algorithm shine jigon: abun cikin gajerun bidiyo/raye-raye na ƙara siyarwa, zagayen shuka sha'awa → ciniki shine mafi gajarta, MAU 907 miliyan (na farko a duk App a 2025.10); titin kaya (Douyin Mall) yana cika bincike da sake siyayya; babbar hanyar zirga-zirgar biyan kuɗi ita ce Qianchuan; a 2025 dandali ya ƙarfafa watsa shirye-shiryen shago (shagon kansa) don rage dogaro kan manyan masu tasiri. Kashi na GMV na raye-raye ~28% shine na farko a masana'antar.

Fulfilment & logistics

Mai kasuwanci ne yake aikawa da kansa (ana iya haɗa ɗakunan ajiya na ɓangare na uku kamar Cainiao), dandali yana duba saurin aikawa; sarrafa mayar da kaya shine mafi zafi — SF Express ta bar aikin mayar da kaya na Douyin a 2025, kuɗin jigilar mayar da kaya mai kasuwanci ne ke ɗauka; ana iya siyan inshorar jigila.

Payments & settlement

Douyin Pay + Alipay/WeChat, sulhu da Yuan; ana sulhunta kuɗin kaya bisa tsawon asusu bayan tabbatar da karɓar kaya (bisa ƙa'idodin dandali); yana goyon bayan biyan kuɗi na kiredit kamar kashi-kashi.

Compliance

Ana buƙatar lasisin kasuwanci, cancantar nau'in da izinin alama; ƙa'idar tallace-tallace ta raye-raye tana ƙara tsananta (gyaran talla mai rubutun labari ya shafi masana'antar, Kuaishou ya riga ya raba aikin e-commerce don gyarawa, masana'antar duka tana shan wahala); ana buƙatar bin dokar talla (hukunci kan wuce gona da iri/ƙarya talla); abinci da sauransu na buƙatar lasisin aiki.

Key risks

(1) Adadin mayar da kaya na raye-raye yana da girma sosai, kona kuɗi ka sami ɗimbin mayar da kaya, guguwar mayar da kaya tana nitsewa ribar masu kasuwanci; (2) kuɗin zirga-zirga yana da girma, manyan masu watsa shirye-shirye suna sarrafa zirga-zirga (umarnin yau da kullun na ƙanana da matsakaici masu kasuwanci na Double 11 200→20); (3) dandali yana matse ruwa yana cire GMV ɗin da aka ƙara da ƙarya, ƙaruwar titin kaya tana faɗuwa, fa'idar zirga-zirga ta kai kololuwa, ƙaruwar talla da GMV tana raguwa; (4) ƙa'idar raye-raye tana ƙara tsananta + gasar ƙarancin farashi na Biliyan Subsidy na Pinduoduo/Taobao tana rage fa'idar farashi na filin abun ciki.

Best-fit sellers

Ya fi dacewa da masu kasuwanci masu ƙwarewar ƙirƙirar abun ciki/raye-raye, samfuran da suke da ƙaƙƙarfan ƙyallen gani, masu dacewa da siyayya ta kwatsam (kayan kyau, tufafi, abinci, kayan amfani); bai dace da masu kasuwanci na samfuran daidaitattu marasa ƙwarewar abun ciki, masu dogaro da bincike don sake siyayya ba (kuɗin zirga-zirga da wuya a ɗauka, samun riba yana da wahala).

Sources

research/sections/cn_platforms.md §4.2.4; research/China_ecommerce_top5_research.md §2#4; https://finance.sina.cn/2025-01-01/detail-inecmstc1150069.d.html; https://m.163.com/dy/article/KIEIHFKN053144S4.html; https://imgs-b2b.100ec.cn/detail--6655308.html; https://www.3elife.net/Art/internet/202512/24/105830.html; https://www.hkej.com/instantnews/china/article/4203684

Douyin Ecommerce ya bayyana a jerin Top-5 na yankuna 1: China.

• Sin（#4）：Majagaba na abun ciki/aiki ta yanar gizo ta yanar gizo ('cikakken sha'awar ecommerce'); livestream GMV share ~28% (gaba da Taobao Live)

Kowane adadi an ɗauke shi daga rahoton Top-5 da binciken majiyoyi na waccan yanki. Babu canji tsakanin yankuna ko sabbin kimar: