Grupo Casas Bahia

Nine dimensions merchants should review before joining:

Merchant snapshot

Dillalin ƙananan birane na Brazil da kiredit ke motsa shi (Casas Bahia + Ponto), ya dace da masu samarwa na gida na nau'ikan buƙata na kayan lantarki na gida/kayan gida; a ƙarƙashin inuwar sake fasalin shari'a yana dace da masu siyarwa masu son babban haɗari kawai.

Entry requirements

Asalin kamfani na gida na Brazil (CNPJ) yana shiga Casas Bahia Marketplace; dandali yafi dogaro da kayayyakin kansa (buƙatun kayan lantarki na gida/kayan gida da kiredit ke motsa su), samar da masu siyarwa na ɓangare na uku shi ne ƙarin; masu amfani sune mabukacin ƙananan birane na matsakaici-ƙarancin kuɗi masu dogaro da kiredit na Brazil; bayan shigar da shi cikin shirin sake fasalin shari'a (recuperação judicial) a 2024, manufofin shiga, sulhu da kuɗaɗe na iya canzawa, dole a dogara da yarjejeniyar masu kasuwanci na hukuma/tabbatarwar kasuwanci, kafin shiga ana ba da shawarar kimanta dawwamar dandali da haɗarin biyan kuɗi.

Fee structure

Babu amintattun lambobin kashi/kuɗaɗe da aka kama a binciken, bisa jadawalin kuɗaɗen hukuma/yarjejeniyar masu kasuwanci; jigon kuɗin shiga na dandali shine kuɗin mabukaci (katin kiredit/kashi-kashi/lamuni) maimakon kashi kawai, tsarin kuɗin ɓangaren mai siyarwa (kashi, cika umarni, kuɗin hanyar kuɗi) dole a tabbatar da kowane abu tare da kasuwanci; a lokacin sake fasalin shari'a akwai haɗarin canza manufofin kuɗaɗe da tsawon asusu.

Getting traffic

E-commerce shine babban injin ƙaruwa na 2025 (e-commerce na ƙaruwa sosai, ya zama babban ƙarfin ayyuka), GMV na 2025 gaba ɗaya ya kafa tarihi (ba a bayyana lambobin ba [GAP]); zirga-zirga ta binciken alama + tallan kiredit (kashi-kashi ba tare da riba ba/ƙarancin farko) + AI na farashi/ƙimar kiredit ne ke motsa ta, tunanin alama a ƙananan birane yana da zurfi (Casas Bahia sanannen alama ce a Brazil); idan aka kwatanta da MELI/Shopee girman zirga-zirga yana da ƙanƙanta, yana hidimar abokan cinikin kansa maimakon titin kaya mai buɗe.

Fulfilment & logistics

Duk hanyoyin (shagunan Casas Bahia + Ponto + e-commerce); tun 2023 an rufe kusan shaguna 298, an rage ma'aikata kusan 12,000 (rahoton 2026.8), cibiyar sadarwar cika umarni tana ƙaranci; cika umarni na e-commerce yana dogaro da haɗin jigilar ɓangare na uku da ɗaukar kaya a shago; masu siyarwa na ɓangare na uku za su iya aikawa da kansa (ana buƙatar ƙwarewar isar da duk Brazil), sabis na jigila na dandali bisa hukuma.

Payments & settlement

Kuɗin mabukaci shine jigon — katin kiredit na kansa/kashi-kashi (parcelamento)/lamuni ne ke motsa siyarwa, Q4'25 siyarwar kiredit ta kafa tarihi, an rage bashi 77%; yana dace da biyan Pix (biyan kuɗi na nan take na Brazil 2025 ma'amaloli biliyan 79.8); babban kuɗin lamuni yana matsa buƙatar kiredit, zagayowar raguwar kuɗin lamuni na 2026 shugabanni ke kallonsa a matsayin farkon sabon zagaye (Valor); masu siyarwa ana sulhunta su da BRL, tsawon lokacin biyan kuɗi yana da alaƙa da matsayin sake fasalin shari'a, ana buƙatar kula da haɗarin kuɗaɗen da ake bin.

Compliance

Bin ka'idar haraji na gida na Brazil (CNPJ, ICMS da sauran harajin juyawa); kayan lantarki na gida/lantarki na buƙatar takaddun shaida na tilas na ANATEL/INMETRO da sauransu; kasuwancin kuɗin mabukaci yana ƙarƙashin ƙa'idar Babban Bankin Brazil (BCB), kuɗin lamuni da bin ka'idar tara bashi suna da muhimmanci; a lokacin sake fasalin shari'a shirye-shiryen bashi da masu samarwa/masu siyarwa na iya shafar sulhu da biyan kuɗi, ana buƙatar binciken shari'a.

Key risks

1) Inuwar sake fasalin shari'a: a 2024 ya shiga sake fasalin (recuperação judicial), Q4'25 ayyukan bai kai tsammani ba (earnings miss) yana nuna tushen har yanzu yana da rauni; 2) ci gaba da ƙaranciya: tun 2023 an rage ma'aikata kusan 12,000, an rufe kusan shaguna 298 (2026.8); 3) babban kuɗin lamuni + raunin mabukaci, akwai haɗarin bashi na matakin R$5B ga bankunan kamar Bradesco (exame); 4) yaɗuwar sake fasalin shari'a na dillalan Brazil (Marabraz da sauran 'yan uwa RJ) yana nuna yanayin kiredit na masana'antu yana lalacewa, haɗarin kuɗaɗen da ake bin masu siyarwa da dawwamar dandali suna da girma.

Best-fit sellers

Ya fi dacewa da: masu samarwa da alamu na buƙatun kayan lantarki na gida/kayan gida/wayoyin hannu na gida na Brazil, masu siyarwa masu son babban haɗari waɗanda za su iya jure tsarin kashi-kashi da dogon tsawon asusu, masu cikakken fahimtar haɗarin sake fasalin shari'a; bai dace da: sabbin masu siyarwa na ketare iyaka masu neman tsayayyen biyan kuɗi da ƙarancin haɗari ba, masu siyarwa na nau'ikan da ba buƙata ba (fashion/kayan amfani na sauri), da masu siyarwa waɗanda ba za su iya sarrafa harajin gida na Brazil da takaddun shaida na samfura ba.

Sources

research/sections/latam_platforms.md 10.1/10.2.5; research/research_top5_ecommerce_latam_mea.md; 各地区电商平台Top5深度研究报告.md 第9章; research/latin_america_ecommerce_research_findings.md; https://www.gurufocus.com/news/8723998/grupo-casas-bahia-sa-bspbhia3-q4-2025-earnings-call-highlights-record-gmv-and-strategic-debt-reduction-amidst-challenges; https://au.investing.com/news/company-news/casas-bahia-q425-slides-debt-cut-77-amid-earnings-miss-93CH-4308488; https://www.otempo.com.br/economia/2026/8/19/casas-bahia-demitiu-quase-12-mil-funcionarios-desde-2023; https://www.infomoney.com.br/mercados/casas-bahia-em-crise-quem-mais-no-varejo-tem-problema-de-divida/; https://exame.com/invest/mercados/casas-bahia-deve-r-5-bi-ao-bradesco-como-isso-pode-afetar-a-recuperacao-do-banco/; https://valorinternational.globo.com/business/news/2026/05/15/casas-bahia-needs-profit-sees-new-cycle-ahead.ghtml; https://www.yilantop.com/news/83778

Grupo Casas Bahia ya bayyana a jerin Top-5 na yankuna 1: Latin Amurka.

• Latin Amurka（#5）：Kiredit-kore ƙananan-tier kiri; ecommerce shine injin ci gaban 2025; juyawa bayan sake tsarawa

Kowane adadi an ɗauke shi daga rahoton Top-5 da binciken majiyoyi na waccan yanki. Babu canji tsakanin yankuna ko sabbin kimar: