Blinkit

Nine dimensions merchants should review before joining:

Merchant snapshot

Jagoran e-commerce na nan take (yanayin Eternal/Zomato), yana dogaro da cibiyar sadarwar kantin duhu da karkatar da isar da abinci, ya dace da alamu na kayan amfani na sauri/kayan masarufi masu yawan amfani don samarwa; girman yana da yawa amma cin kuɗi yana ƙaruwa, sararin ciniki na masu samarwa yana ƙaranci.

Entry requirements

Haka tsarin sayen/samarwa (vendor/supplier) ne maimakon marketplace mai buɗe: alamu suna samar da kaya ta hanyar masu samarwa na Blinkit ko dillalin da aka ba izini, babu tsarin buɗe shago na jama'a, duba SKU + tattaunawar sanya kaya ne jigon (jagorar blusteak/digitaldawn); abinci na buƙatar FSSAI, kayayyaki na gaba ɗaya na buƙatar GSTIN (taxgarden); uwar kamfani Eternal kamfani ne da aka jera, ƙofar haɗin gwiwa da ƙa'idodin yarjejeniya suna da ƙarfi.

Fee structure

Babu kashi na marketplace; dandali yana samun bambancin farashin saye da sayarwa kuma yana karɓar kuɗin talla/sanya kaya na alama (samun kuɗi daga tallan q-comm ita ce yanayin masana'antu, ET BrandEquity); kwatancen kuɗaɗe na alamu na D2C a growwwtech, ainihin bisa hukuma/kwangila; uwar kamfani tana ci gaba da zuba ¥450–600 cr don tallafawa faɗaɗa (ET Retail), manufofin kuɗaɗe suna canzawa tare da matakin faɗaɗa.

Getting traffic

Karkatarwa ta App ɗin isar da abinci na Zomato + App ɗin Blinkit mai zaman kansa ƙofofi biyu ne, Q1 FY26 darajar umarni ta fara wuce na isar da abinci na Zomato (NDTV Profit); bincike/shawarwari na cikin dandali + tallan haɗin alama da wuraren talla; kantin duhu suna shiga Tier-2/3 suna faɗaɗa tushen masu amfani (ET Tech Top5); fa'idar zirga-zirgar nau'ikan da q-comm ya kai 45% na sayayya a lokacin biki (Business Standard).

Fulfilment & logistics

Cibiyar sadarwar kantin duhu tana faɗaɗa da sauri + masu isarwa na kansa, yana nufin isarwa ta nan take na mintuna 10 (tallan mintuna 10 yana ƙarƙashin ƙa'idar gwamnati, Business Standard); jari dandali ne ke sarrafa shi gaba ɗaya, mai kasuwanci yana da alhakin samarwa da ƙarin kaya; yana dogaro da haɗin isarwa da sayen kaya na yanayin Zomato (tsarin sarkar samarwa na Hyperpure).

Payments & settlement

Masu samarwa ana sulhunta su bisa tsawon asusu (invoice-based), kuɗin INR, lokaci bisa kwangilar siyan (bisa kwangila); babu tsarin sulhun biyan abokin ciniki irin marketplace.

Compliance

Rajistar GST da FSSAI na abinci wajibi ne; bin ka'idar aiki na kantin duhu da masu isarwa yana ƙarƙashin kulawa (CNBC TV18 ya tantance tsarin aikin q-comm); tallan isarwa a mintuna 10 gwamnati ta nuna sunan sa ta buƙaci a bar shi (Business Standard); a ƙarƙashin tsarin kamfani da aka jera, yarjejeniyoyin masu samarwa, tsawon asusu da sharuɗɗan mayar da kaya sun zama mafi tsari.

Key risks

1) Cin kuɗin q-comm yana ƙaruwa yana jawo uwar kamfani ƙasa: ribar Eternal Q1 FY26 ta faɗi 90% zuwa ¥25 cr (Zeebiz); 2) asarar kansa tana ƙaruwa: Q3 FY25 asarar ¥103 cr, +16% (Financial Express); 3) JioMart yana cikin saurin bi (umarni miliyan 1.6 a rana, yana da'awar na biyu, ET) da yaƙin tallafi suna matsa rabon riba; 4) masu samarwa suna dogaro da ikon ciniki na dandali, sharuɗɗan tsawon asusu/mayar da kaya/farashi na iya ƙarawa tare da matsin cin kuɗi (bayani na ƙima).

Best-fit sellers

Ya fi dacewa da alamu da dillalai na kayan amfani na sauri masu yawan amfani, kayan masarufi, kayan yau da kullun, kayan ciye-ciye/abin sha, musamman waɗanda suke da ƙwarewar samarwa na Zomato/Blinkit ko ƙwarewar sanya kaya a manyan birane; ya dace da alamu na D2C waɗanda suke son yin amfani da q-comm a matsayin ƙarin e-commerce na nan take. Bai dace da ƙanana masu siyarwa na kayayyakin da ba daidaitattu ba, dogon wutsiyar SKU ko masu raunin ikon ciniki, waɗanda ba za su iya ɗaukar tsawon asusu ba.

Sources

research/sections/in_platforms.md §7.0–7.2.5; 各地区电商平台Top5深度研究报告.md 第6章; https://www.ndtvprofit.com/business/blinkit-beats-zomato-in-order-value-for-first-time-ceo-reveals-secret-behind-sustaining-market-share-8919698; https://retail.economictimes.indiatimes.com/news/e-commerce/e-tailing/eternal-infuses-rs-450-crore-into-quick-commerce-business-blinkit/129538042; https://www.zeebiz.com/india/companies/news-eternal-q1-results-blinkit-hyperpure-revenue-growth-profit-margin-zomato-food-deliveryeternal-q1fy26-results-preview-revenue-to-rise-15-to-rs-6709-crore-profit-seen-doubling-on-blinkit-hyperpure-growth-373947; https://www.financialexpress.com/business/sme-blinkits-loss-jumps-16-to-rs-103-crore-revenue-up-117-in-q3-fy25-3720647/; https://m.economictimes.com/tech/technology/reliances-jiomart-hits-1-6-million-daily-orders-claims-to-be-second-highest-qcomm-player-in-india/amp_articleshow/126599996.cms; https://www.business-standard.com/industry/news/10-minute-delivery-branding-blinkit-xepto-swiggy-govt-urges-to-stop-126011300787_1.html; https://www.cnbctv18.com/business/quick-commerce-gig-worker-anatomy-of-business-zepto-blinkit-ws-el-19813792.htm/amp; https://growwwtech.com/blog/blinkit-vs-zepto-vs-instamart-fees-d2c-brands

Blinkit ya bayyana a jerin Top-5 na yankuna 1: Indiya.

• Indiya（#5）：Jagoran kasuwancin gaggawa; Kayan abinci na mintuna 10 + kayan abinci na gaba ɗaya; cibiyar sadarwa mai duhu-store tana faɗaɗa cikin sauri

Kowane adadi an ɗauke shi daga rahoton Top-5 da binciken majiyoyi na waccan yanki. Babu canji tsakanin yankuna ko sabbin kimar: